White Rock Beverages (White Rock Products Corporation) is an Americanbeverage company located in Whitestone, NY. The company was established in 1871 by pharmacistH.M. Colver in Waukesha, Wisconsin. PotawatomiIndians and settlers believed that the nearby White Rocknatural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.
Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – 1 however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915. 23
Psyche logo
The company has used the image of Psyche as its logo. It recently held a contest as to which of the psyche images is the best. [1]
Olde Brooklyn: Williamsburg Root Beer, Coney Island Cream Soda, Brighton Beach Black Cherry, Flatbush Orange Soda, Bay Ridge Birch Beer, Red Hook Raspberry, Greenpoint Grape Soda, Park Slope Ginger Ale, Diet Williamsburg Root Beer and Diet Coney Island Cream Soda
Notes
^ Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005).
United States
