V (drink)
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "V_(drink)".

V is an energy drink brand produced by Frucor (Frucor Beverages Ltd) since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand 1 and 53% in Australia 2, making it the most popular brand of energy drink in both countries. V is made in New Zealand and Australia by Frucor. V is available in five varieties, each sold in both 250 mL cans, 350 mL glass bottles and limited edition 300 mL aluminium bottles, V has also recently released 500ml cans. V is also exported to the United Kingdom in cans and bottles, where it has seen increasing popularity since 2001citation needed. In 2007, Frucor also started to export its energy drink to the Netherlands, where it is becoming more and more popularcitation needed.

content

Contents

Key ingredients

Big V- 500mL

Released in October 2008, Big V is a 500mL aluminium can. Available in original and black.

Brand portfolio

six packs of cans of V

V

Released onto the New Zealand market in 1997 and Australia a short time later, V was something particularly different in the cold drinks market, with a distinct bottle and can it served as contrast against other drinks (which contained caffeine) that were on the market in 1997.

Black V

This was released in 2004 in both Australia and New Zealand. Instead of the artificial "fruit" flavour of other varieties, it has a coffee flavour.

When released in Australia, it was marketed towards students and it was advertised as having a less acidic flavour. The campaign claimed that a tired body tends to get an upset stomach more easily, and, while Black V has twice the taurine of the other flavours, it was supposedly much gentler on the stomach. The taglines for the advertising campaign were Taste the smoothness and Release the night monkey.

Berry V

Released in New Zealand first, in 2005, Berry V had an artificial berry flavour added to the traditional V flavour.

Berry V was released in Australia in 2007, giving Australia the same range of V drinks as New Zealand.

Lemon V

Lemon V was released in June 2008, with a yellow and gold label.


Nutritional information (per 100 mL) :
V Sugar free V Black V Berry V Lemon V
Caffeine 31 mg 31 mg 31 mg 31 mg 31 mg
Riboflavin (B2) 0.49 mg 0.49 mg 0.49 mg 0.49 mg 0.49 mg
Niacin (B3) 2.9 mg 2.9 mg 2.9 mg 2.9 mg 2.9 mg
Vitamin B6 0.46 mg 0.46 mg 0.46 mg 0.46 mg 0.46 mg
Vitamin B12 0.57 µg 0.57 µg 0.57 µg 0.57 µg 0.57 µg
Pantothenic acid 0.7 mg 0.7 mg 0.7 mg 0.7 mg 0.7 mg
Taurine 200 mg 200 mg 400 mg 200 mg 200 mg
Glucuronolactone 25 mg 25 mg 25 mg 25 mg 25 mg
Inositol 20 mg 20 mg 20 mg none / unstated 20 mg

Competitors

V's major competitors, in Australia, are Mother and Red Bull, and in New Zealand are Red Bull, Lift Plus, Relentless and Demon.

Notes

  1. ^ "V New Zealand Website". AC Neilson Research. Frucor (13 April 2003). Retrieved on 1 December 2008.
  2. ^ "V Australia Website". AC Neilson Research. Frucor (13 April 2003). Retrieved on 1 December 2008.

External links
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