Theodore Long (born September 15, 1947)[2] is a former American professional wrestling referee and manager, who is currently working for World Wrestling Entertainment on its ECW brand as the General Manager.
CareerNational Wrestling Alliance/World Championship WrestlingLong started out as an errand boy for wrestlers Tommy Rich and Abdullah the Butcher. He eventually became a member of the ringcrew and was promoted to referee in the NWA's Jim Crockett Promotions in 1985 as Teddy Long. In 1989, Long began a heel turn when he started to bend the rules for the heels. At the Chi-Town Rumble event, Teddy Long ran in and counted three, making Ricky Steamboat the NWA World Champion. On April 2, 1989 at the Clash of Champions in New Orleans, Long blatantly made a fast count allowing Mike Rotunda & "Dr. Death" Steve Williams to defeat the Road Warriors for the NWA World Tag Team Championship. After this match, the National Wrestling Alliance relieved Long of his refereeing duties. This was actually a story lifted from Championship Wrestling from Florida, where Teddy had been a referee and did several heel-decisions in the ring, including one for Ron Simmons over Sweet Brown Sugar. Teddy was fired as a referee and became a talent scout/manager. Long became the manager of Doom (Ron Simmons and Butch Reed) and led them to the World Tag Team Titles. He also managed Chris Jericho, Johnny B. Badd, One Man Gang, Norman the Lunatic, "The Skyscrapers" (Sid Vicious, Dan Spivey & Mark Callaway), Marcus Bagwell, 2 Cold Scorpio, Joey Maggs, Craig Pittman, Jim Powers, Bobby Walker, Ice Train and Bobby Eaton while in Jim Crockett Promotions and WCW. World Wrestling Federation/World Wrestling EntertainmentLong joined the WWF as a referee in 1999 and stayed with that role until September 2002, when he was taken off the road. Like his previous referee stints, Long went by the shortened Teddy Long name during this period. He was re-packaged as a heel manager once again under his full name, and perhaps his most notable managing stint in this period came when managing D'Lo Brown, Rodney Mack, Christopher Nowinski, Rosey, Mark Henry and Jazz at different times, telling fans to get "Down wit' da Brown" and to "Back da Mack." He played a stereotypical "held-down" minority, using ebonics (such as, "Don't be drinkin' that Hate-orade." and "You know I'd look good on the dolla dolla bill.") His stable would be referred to by fans as "Thuggin' & Buggin' Enterprises." When he was drafted to SmackDown!, he managed his third non African-American wrestler, Mark Jindrak. After Kurt Angle was fired from the General Manager position in July 2004, Long became the new and first African-American General Manager of SmackDown!. Long immediately turned face on his first night as GM when he fined Angle $5,000 for not having his wrestling gear with him. Because of his face turn, his new position saw him giving the fans what they wanted and making matches that put heels at disadvantages, notably JBL, a stark contrast to other WWE managers, such as Eric Bischoff and Mr. McMahon, who would blatantly favor heels. At first, he continued use of his "Hate-orade" talk, but less aggressively, and with humor. One example was when he stripped Booker T of the US Championship for "drinkin' Hate-orade." Long would also introduce the New Talent Initiative during this time, which saw the likes of Bobby Lashley and Mr. Kennedy debut in 2005 and MVP in 2006, among others. The New Talent Initiative would continue when Long moved to ECW in 2008 and would see the debuts of Evan Bourne, Braden Walker, and Ricky Ortiz. As part of the RAW vs. SmackDown! feud, Long defeated then RAW GM Eric Bischoff at Survivor Series 2005 with the help of The Boogeyman. However, Theodore Long still had problems with Booker T and his defense of the United States title. Booker T attempted to get out of title defenses on a number of occasions by pretending to be injured, and having other wrestlers fight on his behalf. Eventually, Long got tired of these shenanigans, and at No Way Out 2006, Booker was told to face Chris Benoit or be stripped of the US title. Benoit won the match and was congratulated by Theodore Long. After Randy Orton had cheated to obtain Rey Mysterio's title shot at WrestleMania 22, Long placed Mysterio back in the match and made it a Triple Threat Match, at the same time warning Orton that he could still remove Orton from the match if he disobeyed Long. At Judgment Day 2006 Long fired Melina & Johnny Nitro from SmackDown!. On the following SmackDown!, JBL suffered the same fate after losing the United States Championship to Bobby Lashley, and then losing a World Heavyweight Championship to Rey Mysterio in his Judgment Day rematch.[3] On the September 4, 2006 episode of RAW, Long appeared to a tremendous ovation in his hometown. During a six-person, intergender tag match between Randy Orton, Edge, and Lita against Trish Stratus, Carlito, and John Cena, some fans chanted Theodore's name.[4] In April 2007, Long became the on-screen boyfriend of Kristal, after weeks flirting with each other backstage. Long then began to look for an assistant so he could spend more time with Kristal, eventually revealing Vickie Guerrero as his new assistant on May 25, 2007, an appointment made partly at Kristal's request.[5] On the June 22, 2007 episode of SmackDown!, Long asked Kristal to marry him. Kristal ran out of the ring, crying, but later agreed to (kayfabe) marry him. On the July 27, 2007 edition of Smackdown!, Ron Simmons was named the best man for "Theodore Rufus Long" and Kristal's wedding on the September 21, 2007 edition of SmackDown! emanating from Long's hometown of Atlanta, Georgia. However, the wedding was not completed due to constant disruptions and Long having a (kayfabe) heart attack just as he started to say "I do". He then fell in to a (kayfabe) coma.[6] The storyline never finished out as planned as Marshall left the WWE shortly afterwards due to creative differences. Long returned on the November 30, 2007 edition of SmackDown! as the Assistant General Manager and made a match at Armageddon for the World Heavyweight Championship.[7] On May 16, 2008, Long quit his role of Assistant General Manager.[8] On the June 3, 2008 edition of ECW, it was announced that Long had become the new General Manager of the ECW brand by order of the WWE Board of Directors.[9] In wrestlingWrestlers managed
Nicknames
MatchesWhen Long became General Manager, he revived old and made new match types:
Reference List
External linksWikiquote has a collection of quotations related to:
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