Theobald was initially a vassal of Hugh the Great, Duke of France. Around 945, he captured King Louis IV to the benefit of Hugh. In return for freedom, the king granted him the city of Laon. He took the title of "count" in Tours. He seized Chartres and Châteaudun and remarried his sister to Fulk II of Anjou. In 958, he met Fulk in Verron and the two described themselves as "governor and administrator [of the] kingdom [of Neustria]" and comites Dei gratia ("counts by the grace of God").
Theobald's sister married Alan II of Brittany and Theobald governed the duchy during the minority of her son Drogo. Thus, Theobald extended his influence all the way to Rennes.
During the minority of Hugh Capet, he reinforced Chartres and Châteaudun. Around 960, he built Saumur. By his death, he had built a vast power on the Loire, dominating central France.