Steers

Steers
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Steers

Type	Franchise
Genre	Fast food
Founded	1970
Founder	George Halamandaris
Headquarters	Johannesburg, South Africa
Industry	Food and Beverage
Products	Fast food

Steers is a fast-food franchise burger restaurant chain originating from South Africa. It sells mainly flame grilled beef and chicken burgers under its credo "real food made real good".

The restaurant chain can trace its roots back to 1960, when the founder of the company, George Halamandaris, visited the United States and decided that he would bring the fast-food concept back to South Africa; however, the first Steers restaurant was only opened in Jeppe, Johannesburg in 1970.

Since 1985, Steers retails products such as sauces have been sold in South African supermarkets. In 1994, the Steers Holdings Group was listed on the JSE Securities Exchange. The Group was later renamed Famous Brands, which also includes other restaurant chains such as Wimpy, Debonairs Pizza, FishAways, House of Coffees, Brazilian, Market Café and Whistle Stop.

As of 2006, Steers had more than 350 restaurants in operation worldwide. Since 1997 many Steers restaurants have also begun to offer a Drive-Thru

1 Slogans
2 Products
3 Countries (and territories) with Steers restaurants
4 External links

Slogans

Real food made real good
Flame grilled, it just tastes better
It's that Good (Present)

Products

Steers predominantly sells beef and chicken hamburgers, subs, sandwiches, french fries, soft drinks, and desserts.

Steers operates within the "higher end" niche of the South African fast food market. Compared to rivals such as McDonalds, Steers has a larger and more varied menu, selling fast food that is typically more expensive and requires more preparation time. Steers' advertising justifies this by appealing to the superior taste and quality of its products.

Among South African consumers, Steers is well-known for its "Wacky Wednesday" special, a "two for the price of one" burger special that is only sold on Wednesdays. The exact nature of the "Wacky Wednesday" changes on a monthly basis.

Steers have recently attemped a new approach to their "Wacky Wednesday" special. No longer are two for one specials on offer, but instead regular priced meals are offered at a discount. Wether this new tactic will be accepted by the public remains to be seen.