Austrian pre-WWI caricature showing a hand crushing a Serb-looking terrorist. The phrase reads "Serbia must die"
The term was used in the literary and cultural circles since before World War I: Croatian writers Antun Gustav Matoš and Miroslav Krleža had casually described some political and cultural figures as "Serbophobes" (Krleža in the four volume "Talks with Miroslav Krleža", 1985., edited by Enes Čengić), meaning that they perceived an anti-Serbian animus in a person's behavior.
Cadik Danon, Chief Rabbi of Yugoslaviaet al. in an open letter2 to the American Jewish Committee in 1995, during the bombing of Republika Srpska by NATO during Bosnian War, wrote of a background of,"... unrestrained anti-Serbian propaganda, raging during all this war, following the Nazi model, but much more efficient means and in a much more sophisticated and more expensive way. ... Even American Jews were not able to withstand this propagandistic poison,... they did not recognize the Nazis and racist nature of the Serbophobic dogma. They did not identify Serbophobia as a twin sister of anti-semitism ...".
Instances of Serbophobia
According to those who use the term, Serbophobia can range from individual hatred to institutionalised persecution.
That use of the term "Vlah", as well as the use of the word "Chetnik" as a derogatory designation for anything connected to Serbs (rather than a paramilitary as in its standard meaning) has occurred in modern times, during and after the Yugoslav wars of the 1990s ([1]. The word shkije (sub-human) in the Albanian language is a derogatory word for Serbs [2].
a 'Patriotic Song' which read as follows:'Dear mother, I'm going to plant willows, We'll hang Serbs from them. Dear mother, I'm going to sharpen knives, We'll soon fill pits again.'4
the publishing in a newspaper of, "Each Muslim must name a Serb and take oath to kill him."4
the radio broadcast of "public calls for the execution of Serbs".4
These claims were later ruled inadmissable by the ICJ.citation needed
nationalist Croats use to shout the slogan "Kill the Serb" frequently during public events, most notable during Marko Perković Thompson's concerts56, but also frequently during sporting events.7
Criticism
Critics associate the use of the term Serbophobia with the politics of Serbian nationalistvictimization of late 1980s and 1990s as described, for example, by Christopher Bennett. According to him, Serbian nationalist politicians have made associations to Serbian "martyrdom" in history (from the Battle of Kosovo in 1389 to the genocide during World War II) to justify Serbian politics of the 1980s and 1990s; these associations are allegedly exemplified in Slobodan Milošević's Gazimestan speech at Kosovo in 1989. The reaction to the speech as well as the use of the associated term Serbophobia is a matter of heated debate even today.8
In late 1988, months before the Revolutions of 1989, Milosevic accused critics of his regime and political tactics like the Slovenian leader Milan Kucan of “spreading fear of Serbia”.9
According to political scientist David Bruce Macdonald, the term was popularised in the 1980s and 1990s during the re-analysis of Serbian history.10 The term was often likened to anti-Semitism, and expressed itself as a re-analysis of history where every event that had a negative effect on the Serbs was likened to a "tragedy".10 Often associated with the politics of Serbian victimization of late 1980s and 1990s11.
Serbophobia and antisemitism: Ekmedžić, Milorad (2000). Srbofobija i antisemitizam. Šabac: Beli anđeo.
On serbophobia through centuries: Blagojević, Lazar; Ilišković, Rajko; Pavlović, Ilija (2004). O srbofobiji kroz vijekove. Šamac: Prosvjeta. ISBN 99938-687-2-8.