The septal nuclei play an important role in reward and reinforcement. In the 1950s, Olds & Milner showed that rats with electrodes implanted in this area will self-stimulate repeatedly (i.e. press a bar to receive electrical current that will stimulate the neurons) in order to experience a pleasurable feeling[1].
1. OLDS, J., MILNER, P. - Positive reinforcement produced by electrical stimulation of septal area and other regions of rat brain. J Comp Physiol Psychol, 1954, Dec;47(6):419-27.