Sephora
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Sephora".

content
Please help improve this article or section by expanding it. Further information might be found on the talk page or at requests for expansion. (April 2008)

Sephora is a chain of beauty product stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of extremely popular items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephora's own moderately-priced private label. The chain targets a fairly upscale market of affluent customers in all age groups.citation needed

Contents

Overview

The leading retail beauty chain in Europe, Sephora opened its first US store in New York in 19971. Its North American headquarters are located in San Francisco with marketing offices in New York City. Sephora is a division of Moet Hennessy Louis Vuitton, a large luxury products group. With triple digit growth for the last five years, Sephora is one of the fastest growing retailers in the UScitation needed. Sephora is known for their sampling program and for their life time return policy.1

In 1999, Sephora launched its online shop Sephora.com1, now available in 9 countries.2

Name & logo

Sephora is a combination of "sephos", which is Greek for "beauty" and the Greek form of Tzipporah צִפּוֹרָה, which means "bird" (female) in Hebrew, and was the name of the wife of Moses in the book of Exodus. 3

The name has also been used by Joseph Conrad in the novella "The Secret Sharer," as the name of Leggatt's ship.

The Sephora logo is a white vertically elongated "S" against a black background.

Sephora Beauty Insider

The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free sample-size product. Upon signing up for The Sephora Beauty Insider program, customers are given two cards for easy access to their points each time they shop. Beauty Insider members also receive sample-size gifts on their birthday. Signing up for the program can be done in-store, online, or via phone.

Sephora's Private Label

The cosmetics store launched its very own private label featuring make-up, bath products, and other beauty tools. Packaging for the line features the company's elongated "S" logo in standard black print.

The line offers bath products, skincare, make-up, body treatments, brushes, tools, bags, candles, and tooth care.

Sephora inside JCPenney

In April 2006, Sephora joined forces with JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora will be a "store within a store" concept. 4 The first five "Sephora Inside JCPenney" stores opened in October 2006, and the rollout will continue throughout 2007 and 2008. These stores, which are one-third the size of a normal Sephora store (1,500 to 1,800 square feet (170 m2) as opposed to 4,000+ square feet), carry a more limited selection than full-size Sephora stores; however, many of Sephora's most popular cosmetics, skincare, and fragrance brands are represented.

International presence

The Sephora chain has stores in:

References

  1. ^ a b c Sephora.com: About Sephora
  2. ^ Sephora.com: International
  3. ^ Blank, Wayne. "Zipporah Bible Study". Retrieved on 2007-09-18.
  4. ^ JCPenney press release announcing Sephora partnership

External links

v • d • e
Cosmetics
Products
Ingredients
Related topics
Major brands
Categories
© jGames.co.uk 2007 (some content from Wikipedia under GDL ) !-- ValueClick Media 468x60 and 728x90 Banner CODE for jgames.co.uk -->
Your Ad Here