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It has been suggested that this article or section be merged into Sensationalism. (Discuss) |
Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effects.
Sensational spellings are common in advertising and product placement. In particular, brand names such as Cadbury's "Creme Egg" (standard English spelling: cream) or Kellogg's "Froot Loops" (fruit) may use unexpected spellings to draw attention, or so that a company may trademark an otherwise every-day word. The inscription "Fish 'n' chips" above a chip shop is similar. Famous Hard rock band Guns 'N' Roses is spelt similarly.
Sensational spelling may take on a cult value in popular culture. An example of this is the heavy metal umlaut.
In esoteric circles, magic is often spelled magick to differentiate it from stage magic.
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