SIC - Sociedade Independente de Comunicação is a Portuguesetelevision network and a media company, which runs several television channels. Their flagship channel is the eponymous SIC, the third terrestrial television station in Portugal, launched on October 6, 1992. SIC is owned by Impresa, a Portuguese media conglomerate.
Other channels operated by SIC carried on satellite and cable TV in Portugal are:
SIC was the first private television channel to operate in Portugal. In its first years of existence, SIC was owned by a consortium led by Francisco Pinto Balsemão, and backed by Controljornal, Impala Editores, BPI and Rede Globo. SIC was also a pioneer of television sensationalism in Portugal with programs such as "Praça Pública" and "Big Show SIC", a mouthpiece of the Pimba subculture.
SIC became widely known in Europe not only for achieving high viewing figures just 3 years after launching, but for also being the subject of an Arte documentary, "Cette Télévision est la Vôtre" (directed by Mariana Otero), which exposed the mischiveous sensationalist programming and the fait-divers culture that dominated SIC's programming.
The station's acronym is often a source of amusement by English speaking celebrities interviewed by SIC. Danny DeVito once jokingly stated that he liked the acronym because he was "in the same line of work"citation needed
Portugal
