Rolls-Royce Motor Cars
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Rolls-Royce_Motor_Cars".

Rolls-Royce Motor Cars Limited

Type	Subsidiary of BMW AG
Founded	March 1998
Headquarters	Goodwood, England
Industry	Automotive
Products	Rolls-Royce cars
Parent	BMW AG
Website	rolls-roycemotorcars.com

Rolls-Royce Motor Cars is a British manufacturer of luxury automobiles based out of Goodwood, England. It is a BMW Group subsidiary.

History

In 1998, owners Vickers decided to sell Rolls-Royce Motors. The most likely buyer was BMW, who already supplied engines and other components for Rolls-Royce and Bentley cars, but BMW's final offer of £340m was beaten by Volkswagen's £430m.

However Rolls-Royce plc, the aero-engine maker, decided it would license certain essential trademarks (the Rolls-Royce name and logo) not to VW but to BMW, with whom it had recently had joint business ventures. VW had bought rights to the "Spirit of Ecstasy" hood ornament and the shape of the radiator grille, but it lacked rights to the Rolls-Royce name necessary to build the cars. Likewise, BMW lacked rights to the grille and mascot. BMW bought an option on the trademarks, licensing the name and "RR" logo for £40m, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. VW claimed that it had only really wanted Bentley anyway.

BMW and VW arrived at a solution. From 1998 to 2002 BMW would continue to supply engines for the cars and would allow use of the names, but this would cease on January 1, 2003. On that date, only BMW would be able to name cars "Rolls-Royce", and VW's former Rolls-Royce/Bentley division would build only cars called "Bentley". The Rolls-Royce's Corniche ceased production in 2002.

Cars

Rolls-Royce Phantom

• 2003+ Phantom (sedan) — Launched in January 2003 at Detroit's North American International Auto Show, this is the first model from Rolls-Royce Motor Cars Limited, a BMW Group subsidiary having no technical or corporate connection with the previous Rolls-Royce Motors company apart from the trademarks mentioned above. The car has a 6.75 L V12 engine sourced from BMW, but most other components are unique to the car. Most parts are sourced from Continental Europe, although the assembly, leather work, wood work, and finishing is done in a new factory in Goodwood near Chichester, Sussex. The cars are available in normal and extended wheelbase, and prices start at about £250,000.

• 2007+ Phantom Drophead Coupé (convertible)

• 2008+ Phantom Coupé (coupe)

• 2010+ RR4 (sedan) - Rolls Royce announced in September 2006 that it will develop a new 4-door model codenamed RR4, built on the next generation BMW 7 Series, positioned below the Phantom and with a price range between US$230,000 and US$330,000.[1]

Prototypes

• Rolls-Royce 100EX
• Rolls-Royce 101EX
• Rolls-Royce RR4

Rolls-Royce cars timeline

See also

• Bentley
• Rolls-Royce of America
• Luxury vehicles
• Brewster

Further reading

• Richard Feast, Kidnap of the Flying Lady: How Germany Captured Both Rolls Royce and Bentley, Motorbooks, ISBN-7603-1686-4
• John Rowland and Martin Henley, The Rolls-Royce Men the Story of Charles Rolls and Henry Royce, Publisher: Lutterworth Press (1968); ASIN: B000COH9WQ

External links

• Bentley & Rolls-Royce Online Club
• Rolls-Royce changes gear, by Jorn Madslien, BBC News
• Rolls-Royce Motor Cars
• Modification: Rolls-Royce Mansory Conquistador
• Rolls-Royce 101EX Prototype
• Rolls-Royce under BMW