Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milkplasma, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:
Red Rivella, the original version
Blue Rivella, a low calorie version of Red Rivella
Green Rivella, which is aromatized with green tea extract
Yellow Rivella, which is made with soya rather than dairy milk extracts
History
Three versions of Rivella
In the Netherlands, Rivella is produced by local franchisee, therefore the packaging in that country is slightly different.
Rivella first appeared in the fifties, and has become since then one of the most popular drinks in Switzerland.[1] Due to the saturation in the swiss market, Rivella SA tried to expand selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed.[2] Since then the company concentrates its efforts on Switzerland's neighbors. 90 per cent of Rivella's foreign sales are generated in Netherlands. This amounts to 15 million liters annually.
Switzerland
