Paulistano
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City of São Paulo
The Octavio Frias de Oliveira bridge over the Pinheiros River
The Octavio Frias de Oliveira bridge over the Pinheiros River
Flag of City of São Paulo
Flag
Coat of arms of City of São Paulo
Coat of arms
Nickname: Terra da Garoa (Land of Drizzle) and Sampa
Motto: "Non dvcor, dvco"  (Latin)
"I am not led, I lead"
Location in the São Paulo state.
Location in the São Paulo state.
Coordinates: 23°33′01″S 46°38′02″W / -23.55028, -46.63389
Country Flag of Brazil Brazil
Region Southeast
State São Paulo
Government
 - Mayor Gilberto Kassab (DEM)
Area
 - City 1,522.989 km² (588 sq mi)
 - Metro 8,051 km² (3,108.5 sq mi)
Elevation 760 m (2,493.4 ft)
Population (2006)
 - City 10,886,518
 - Density 7,233/km² (18,733.4/sq mi)
 - Metro 22,677,506
 - Metro Density 2,277/km² (5,897.4/sq mi)
Time zone UTC-3 (UTC-3)
 - Summer (DST) UTC-2 (UTC-2)
HDI (2000) 0.841 – high
Website: São Paulo City

São Paulo ([sɐ̃ʊ̃ˈpaʊlʊ] ) is the capital of the state of São Paulo, Brazil. The city is the largest in Brazil and fifth in the world by population[1] and is located in the South East of the country. It is also the richest city of Brazil. The name means Saint Paul in Portuguese.

The city has an area of 1,523 square kilometres (588 sq mi)[2] and a population of 10,886,518,[3] which makes it the most populous in Brazil, in Americas and the southern hemisphere[4] (metro area: about 20 million).[5]

People from the city of São Paulo are known as paulistanos, while paulistas designates anyone from the whole of São Paulo state, including the paulistanos. The city's Latin motto is Non ducor, duco, which translates as "I am not led, I lead". A famous nickname for the city is "Sampa". São Paulo is also known for its unreliable weather, the sheer size of its helicopter fleet, architecture and multitude of skyscrapers.[6] The São Paulo/Guarulhos International Airport connects São Paulo with many Brazilian cities and also operates international flights.

Contents

History

Domingos Jorge Velho, one of the bandeirantes.
Domingos Jorge Velho, one of the bandeirantes.
Museu Paulista in São Paulo the site where Brazilian independence was proclaimed in 1822.
Museu Paulista in São Paulo the site where Brazilian independence was proclaimed in 1822.

Jesuit missionaries Manuel da Nóbrega and José de Anchieta founded the village of São Paulo dos Campos de Piratininga on January 25, 1554. Along with their entourage, they established a mission named Colégio de São Paulo de Piratininga aimed at converting the Tupi-Guarani indigenous Brazilians to the Catholic religion. Located just beyond the Serra do Mar cliffs, overlooking the port city of Santos, and close to the Tietê River, the new settlement became the natural entrance from the South East coast to the vast and fertile plateau to the West that would eventually become the State of São Paulo.

São Paulo officially became a city in 1711. In the 19th century, it experienced a flourishing economic prosperity, brought about chiefly through coffee exports, which were shipped abroad from the port of the neighbouring city of Santos. After 1881, waves of immigrants from Italy, Portugal, Spain, Germany and many other countries emigrated to São Paulo in order to, among other reasons, work at the enormous coffee plantations established in the State. At the beginning of the 20th century, the coffee cycle had already plummeted due to, among other factors, a sharp decline in international coffee prices. The local entrepreneurs then started investing in the industrial development of São Paulo, attracting new contingents of overseas immigrants to the city, mainly Italians. In addition to Europeans, Japanese and Arab immigrants arrived in large numbers in the first half of the 20th century. Along the 20th century, the booming economy of the city also attracted huge waves of migrants from poor regions of Brazil, specially from Northeast Brazil.

Júlio Prestes Station
Júlio Prestes Station

However, due to competition with many other Brazilian cities, which sometimes offer tax advantages for companies to build manufacturing plants in situ, São Paulo's main economic activities have gradually left its industrial profile in favour of the services industry over the late 20th century. The city is home to a large number of local and international banking offices, law firms, multinational companies and consumer services.

Another important historical landmark is the University of São Paulo's Law School, also known as Largo São Francisco, claimed to be one of the two first academic institutions in Brazil along with the Law School of Recife. Originally installed into a monastery, it was founded by an Imperial Decree on 1 March 1828, shortly after the beginning of the Brazilian Empire, following the increasing need for lawyers and politicians. As wealthy Brazilians would often go to Europe to take undergraduate law courses, the Brazilian Emperor, Dom Pedro I, decided that it would be fitting to create a national law school. It began to attract students from across the country, who were a strong contributing factor to São Paulo's distinctly bohemian lifestyle.

Despite its many woes, São Paulo remains the business hub of Latin America. Having prospered first with coffee and then with industrialisation, in the early 21st century it expanded into the tertiary sector. Its huge market (nearly 20 million people in greater São Paulo) is a magnet for multinationals. Thanks to events such as the Bienal International de Arte, and its reputation for hosting cutting-edge music concerts, it has become something of a cultural centre as well. Economic growth and an export lifted employment and wages. The murder rate has dropped by almost a quarter since its peak. The historic centre profited with the return of the city’s government and the arrival of private universities, though businesses continue to move out to new boom districts such as Itaim and Berrini. São Paulo also claims to attract more visitors (mostly, but no longer exclusively, on business) than Rio de Janeiro, testimony of the intense rivalry between the two Brazilian metropolises.

Panoramic picture of the lake of the Ibirapuera Park
Panoramic picture of the lake of the Ibirapuera Park

Law and government

See also: List of Mayors of São Paulo
Matarazzo Building,  São Paulo City Hall.
Matarazzo Building, São Paulo City Hall.

In light of its economic and demographic weight, São Paulo has always played a pivotal role in Brazilian politics. With a constituency larger than that of many Brazilian states, the mayor's office is viewed by politicians as a springboard for state and national-level offices.citation needed

São Paulo's most recent mayors were:

Mayor Entry in Left Office in Political Party
Gilberto Kassab 2006 - Democratas
José Serra 2005 2006 PSDB
Marta Suplicy 2001 2004 PT
Celso Pitta 1997 2000 PPB, later PTN
Paulo Maluf 1993 1996 PPB (PP)
Luiza Erundina 1989 1992 PT
Jânio Quadros 1986 1988 PTB
Mário Covas 1983 1985 PMDB

Geography

Cathedral of São Paulo, built in the mid 20th century, is one of the world's most recent major buildings in the Gothic style.
Cathedral of São Paulo, built in the mid 20th century, is one of the world's most recent major buildings in the Gothic style.
São Paulo Old Downtown.
São Paulo Old Downtown.

Physical setting

São Paulo is located on a plateau that is part of the Serra do Mar (Portuguese for "Sea Range"), itself a component of the vast region known as the Brazilian Highlands, with an average elevation of around 800 metres (2,625 ft) above sea level - though at a distance of only about 70 kilometers (43 mi) from the Atlantic Ocean. This distance is covered by two highways, the Anchieta and the Imigrantes, (see "Transportation" section below) that roll down the range, leading to the portuary city of Santos and the beach resort of Guarujá. Rolling terrain prevails within the urbanized areas of São Paulo but in the North of the city - where the Serra da Cantareira Range boasts higher elevations and a sizable remnant of the Atlantic Rain Forest. The entire region is very stable tectonically, and no significant seismic activity has ever been recorded.

The Tietê River was once a source of fresh water and leisure for São Paulo. However, in the latter half of the 20th century, it became grossly polluted by raw sewage and industrial effluents, much like its tributary the Pinheiros River. However, a substantial clean-up program for both rivers are in the pipeline, financed by international development banks such as the Japan Bank for International Cooperation.[7] Neither river is navigable in the stretch that flows through the city, however water transport becomes increasingly important on the river Tietê further downstream (towards South, near river Paraná), as the river is part of the River Plate basin.

There are no large natural lakes in the region, but the Guarapiranga and Billings reservoirs in the outskirts of São Paulo are used for power generation, water storage, and leisure activities such as sailing.

The original flora consisted mainly of a great variety of broadleaf evergreens. Today, non-native species are common, as the mild climate and abundant rainfall permit a multitude of tropical, subtropical and temperate plants to be cultivated, with eucalyptus being especially ubiquitous.

Climate

According the Köppen climate classification São Paulo has a humid subtropical climate. Temperatures seldom reach 30 °C (86 °F) during summer, while frost is rare during winter due to urban heat island. All-time record temperatures are 35.3 °C (96.6 °F) on November 15, 1985 and -2.1 °C (28 °F) on August 2, 1955 (both at the Mirante de Santana National Weather Station, in the north region). In the mountains around the city (Horto Florestal), -3.9 °C (25 °F) was recorded also in August 2, 1955 (unofficially). Snow flurries were reported officially just on one occasion on June 25, 1918. Rainfall is abundant, especially in the warmer months, but rare between June and August. Neither São Paulo nor the nearby coast has ever been hit by a tropical cyclone, and tornadic activity is uncommon. August is a month which, in the last years, despite of belonging to the winter, is mostly dry and hot, sometimes reaching temperatures of 28 °C (82.4 °F). This is a phenomenon called "veranico" (in portuguese, "little summer"). On other hand, January may have some relatively low temperatures in some years.

Table Climate of São Paulo

Temperature
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Record High°C 35,4 34,7 34,9 33,3 30,9 29,3 30,2 33,0 35,3 35,4 35,5 35,6 33,9
Average high °C 27.3 28.0 27.2 25.1 23.0 21.8 21.8 23.3 23.9 24.8 25.9 26.3 23,5
Average low °C 18.7 18.8 18.2 16.2 13.8 12.4 11.7 12.8 13.9 15.3 16.6 17.7 15,5
Record low °C 9,6 9,9 9,6 4,0 1,4 -0,6 -1,2 -2,1 -0,4 4,7 5,3 7,7 4,0
Precipitation
Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total mm 239 218 160 76 74 56 43 38 81 124 145 201 1455

Metropolitan region

Main article: Greater São Paulo
Greater São Paulo at night.
Greater São Paulo at night.

The nonspecific term "Grande São Paulo" ("Greater São Paulo") denotes any of São Paulo's metropolitan area definitions. The legally defined Região Metropolitana São Paulo consists of 39 municipalities in total, and a population of more than 19 million inhabitants (as of 2005, according to IBGE).

Because São Paulo is sprawling like Los Angeles, it has another definition for its metropolitan area. Analogous to the US's CSA (Combined Statistical Area) type definition of metropolitan area, it is the second largest city in the world with 27 million inhabitants (Complexo Metropolitano Expandido).[8], which includes 2 contiguous legally defined metropolitan regions, and 3 microregions.

Boroughs

Aerial view of Itaim Bibi and Morumbi, two important financial districts in São Paulo.
Aerial view of Itaim Bibi and Morumbi, two important financial districts in São Paulo.

The city of São Paulo is divided into 31 boroughs, called subprefectures (subprefeituras in Portuguese). Each subprefecture is divided into several districts (in most cases, two or three). The subprefectures with the largest number of districts are the boroughs of Sé, in the historical downtown, Butantã, the location of the University of São Paulo, Lapa, Penha and Mooca, all having eleven districts.Together with the administrative division, there is also a geographic radial division established in 2007 by the mayor Gilberto Kassab. The city is divided in ten regions (historical downtown, extended downtown, north, south, east, west, northeast, northwest, southeast and southwest), each one identified with a distinct color in the buses and in the street plaques. These divisions have no relationship with the subprefectures and districts, and, in some cases, the same district may be in two or more geographic regions. The district where the headquarters of the subprefecture is located receives the same name of the subprefecture, with exception of M'Boi Mirim.

Demography

Changing demographics of the city of São Paulo

Demographics

Italian immigrants in São Paulo: picture of the early 20th century.
Italian immigrants in São Paulo: picture of the early 20th century.

São Paulo is the most ethnically diverse city in Brazil. After the end of the African slave traffic in the country (1850), São Paulo started to replace the African manpower with immigrants in the coffee plantations. The pioneer in this new project was the senator Nicolau Vergueiro, who brought German, Swiss and Portuguese people to work in his own properties.[9]

After the abolition of slavery (1888), São Paulo received large numbers of immigrants, most of them coming from Italy. In 1897, Italians were over half of the city's population. Portuguese, Spaniards, Germans, Jews and Christian Lebanese and Syrians also came in significant numbers. From 1908 to 1950, many Japanese immigrants arrived.[10]In the 1960s, Chinese and Koreans started arriving. In the mid-20th century, many people from the poor Northeast Brazil started to migrate to São Paulo. Nowadays, there is a growing Bolivian community in the city.

As in all of Brazil, people of different ethnicities mix with each other, producing a multi-ethnic society. Today, people of 100 different ethnicities make São Paulo their home.[11] The main communities are:

Ethnically, São Paulo is made up of 8 million Whites, 2,6 million mixed-race (Pardos), 527 thousand Blacks, 456 thousand Asians and 18 thousand Amerindians.[22]

Religion

Religion Percentage Number
Catholic 68.11% 7,107,261
Protestant 15.94% 1,663,131
No religion 8.97% 936,474
Kardecist 2.75% 286,600
Buddhist 0.65% 67,591
Jewish 0.36% 37,500

Source: IBGE 2000.[23]

Languages

The Japanese-speaking community of São Paulo live mostly in Liberdade Neighbourhood.
The Japanese-speaking community of São Paulo live mostly in Liberdade Neighbourhood.

As in all Brazil, the language spoken by the vast majority of the population is Portuguese. Due to the large influx of Italian immigrants, the Portuguese spoken in the city reflects a significant influence from the dialects of the Italian language. The Italian dialects mixed with the countryside Caipira accent of São Paulo; some linguists maintain that the São Paulo dialect of Portuguese was born in Mooca, a district settled in the early 20th century mainly by people from Naples, southern Italy.[24][25]

Other languages spoken in the city are mainly among the Asian community: Liberdade district is home to the largest Japanese population outside of Japan. Although nowadays most Japanese Brazilians can speak only Portuguese, some of them are still fluent in Japanese. People of Chinese and Korean descent are slightly able to speak their ancestral languages. However, most of the Brazilian-born generations only speak Portuguese.[26]

English and Spanish are taught in most schools, though few São Paulo residents exhibit a high degree of fluency in either language.

Statistics

Economy

Buildings in the region of Luís Carlos Berrini Avenue.
Buildings in the region of Luís Carlos Berrini Avenue.

São Paulo is the 19th richest city of the world and is expected to be the 13th richest in 2020.[28] According to data of IBGE, its Gross domestic product (GDP) in 2005 was R$ 263,177,148,000.00 (US$ 156,280,780,941.00), equivalent to approximately 12.26% of the Brazilian GDP and 36% of all production of goods and services of the State of São Paulo.[29]

One of the biggest financial centres of Brazil and the world, São Paulo's economy is going through a deep transformation. Once a city with a strong industrial character, São Paulo's economy has become increasingly based on the tertiary sector, focusing on services and businesses for the country.

Many analysts point to São Paulo as an important global city, even though this assignment can be criticized considering its serious problems of social exclusion and spacial segregation.[30] Although being the most important financial centre of the country, São Paulo's economy also presents a high degree of informality.[31]

Bovespa The São Paulo Stock Exchange.
Bovespa The São Paulo Stock Exchange.

In São Paulo Bovespa is based the (Bolsa de Valores de São Paulo), Brazil's official stock and bonds exchange. The Bovespa is the largest stock exchange in Latin America and 8th largest in the world, having been through a process of IPO of its shares recently (it was once privately-owned by quotaholders).

The GDP for the city was R$ 263,177,148,000 (2005).[32]

The per capita income for the city was R$ 24,083 (2005).[33]

Culture

Music

The Municipal theater.
The Municipal theater.

Adoniran Barbosa was a famous samba singer and composer who became successful during São Paulo's radio era. Born in 1912 in the town of Valinhos, Barbosa was known as the composer to the lower classes of São Paulo, particularly the poor Italian immigrants living in the quarters of Bexiga (Bela Vista) and Brás, as well as the poor who lived in the city's many shanties and cortiços (degraded multifamily row houses). The topics of his songs are drawn from the life of low-wage urban workers, the unemployed and the vagabonds. His first big hit was Saudosa Maloca ("Shanty of Fond Memories", 1951), wherein three homeless friends recall with nostalgia their improvised shanty, which was torn down by the landowner to make room for a building. In his Trem das Onze ("The 11 PM Train", 1964) record, which has been ranked one of the five best samba songs ever, the protagonist explains to his lover that he cannot stay any longer because he has to catch the last train to the Jaçanã suburb, for his mother will not sleep before he arrives. An old-school samba band called Demônios da Garoa still plays his songs in the traditional Bar Brahma venue in the Centro.

In the late 1960s, a psychedelic rock band called Os Mutantes led the way in the national avant garde music scene. Their success is sometimes related to that of other tropicalia musicians, but they also had a musical style and ideas of their own. They were regarded as very paulistanos in their behaviour and clothing. Os Mutantes released five albums together before lead singer Rita Lee departed in 1972 to start a solo career. Although almost exclusively known in Brazil at that time, Os Mutantes became quite successful abroad after the 1990s (a well-spread legend has it that one Brazilian girl in an exchange programme in California, U.S., forgot one Mutantes' vinyl record in her American host family, leading the way to the popularisation of the band in that U.S. state). In 2000, a record sung in English, Tecnicolor, was released with artwork designed by Sean Lennon.

After the two oil price shocks in the 1970s, the country suffered from an economic recession during the 1980s, a phenomenon that was named the lost decade. The very repressive military government of the day did not help in any way the social situation. A late punk and garage scene became strong in the 1980s, perhaps associated with the gloomy scenario of unemployment and few actual prospectives from the viewpoint of the youth. Underground rock bars and clubs in town were full of thriving musicians and artists waiting for their moment to come. Examples of bands originating from this movement include Ira! and Titãs. In the 1990s, drum & bass became another musical movement in São Paulo, with artists such as DJ Marky, DJ Patife, XRS, Drumagick, and Fernanda Porto.[34] Many heavy metal bands also originated in São Paulo, such as Angra and Torture Squad. Many "alternative" cultures of São Paulo mingle at a small shopping mall dubbed Galeria do Rock (English: "Rock Gallery"), which includes shops which cater to a broad range of alternative niches.

The classical music in São Paulo is also very prevalent. Many of the most important classical Brazilian composers who are still alive, like Amaral Vieira, Osvaldo Lacerda and Edson Zampronha, were born in and live in São Paulo. São Paulo has two important opera houses: Teatro Municipal de São Paulo and Theatro São Pedro, and some opera performances are sometimes hosted in other theaters like Credicard Hall. Local baritone Paulo Szot has won international acclaim and a Tony Award nomination for his performance in a 2008 revival of South Pacific. The São Paulo State Symphony is one of the outstanding orchestras in Latin America and in the world.

Literature

São Paulo was home to the first jesuit missionaries in Brazil, in the early 16th century. They wrote reports to the Portuguese crown about the newly found land, the native peoples and composed pieces of poetry and music for the catechism. Among them were priests such as Manuel da Nóbrega and José de Anchieta, living in or near the colony then called Piratininga. They also helped to register the Old Tupi language, lexicon and its grammar.

The Brazilian Modernist Movement as an organized trend started in São Paulo in 1922. Both these authors were influential writers form the Modernism in Brazil:

Sites of interest

View of MASP, on Paulista Avenue.
View of MASP, on Paulista Avenue.
The Estação da Luz in downtown.
The Estação da Luz in downtown.
Contemporany buldins in the district of Itaim Bibi.
Contemporany buldins in the district of Itaim Bibi.

São Paulo is a major cultural centre. The city has an ethnically diverse metropolitan area, with heavy Italian, Portuguese, Spanish, German, Arabic Christians, Japanese, Korean, Chinese, Jewish, Armenian & Russian/Slavic influences. Besides those ethnic groups, the city has also a fair amount of African-Luso-Brazilians and migrants from Northeast Brazil, Minas, the Southern states, and from all over Brazil. Lately, it has been getting an influx of Nigerian, Kenian, and Angolans, as well as Bolivians and other South Americans who migrate to work in sweatshops run by Arabs and Koreans. Cape Verdeans are known for frequently travelling to and from the city to shop at 25 de Marco Street's bargain clothing market district. The city is known for its varied and sophisticated cuisine, ranging from Chinese to French, from fast food chains to five star restaurants. There are approximately 62 different types of cuisines in São Paulo, and more than 12,000 restaurants.[35] Other venues such as bars, pubs, lounges and discos cater to a variety of music tastes.

São Paulo is home to the São Paulo Museum of Art (MASP), dedicated by Queen Elizabeth II in the first half of the XX century and "Pinacoteca do Estado" art museums, a symphonic orchestra (São Paulo State Symphony (OSESP - based in the Sala São Paulo theatre in the gorgeous Julio Prestes train station), and a Formula One Grand Prix racing circuit (Interlagos).

Landmarks

  • Pátio do Colégio (founding site of the city, former Jesuit mission-school to convert the natives to Catholicism)
  • Praça da Sé (Large square next to the São Paulo Cathedral. Official centre of the city)
  • Catedral da Sé (the metropolitan cathedral, a symbol of the city)
  • Edifício Itália (skyscraper with observation deck)
  • Banespa Building (skyscraper with observation deck and museum designed after the Empire State building)
  • Museu do Ipiranga (museum built where the Independence of Brazil was proclaimed in 1822)
  • Estação da Luz (historical railway station built 1895-1901)
  • Museum of the Portuguese Language (located inside Estação da Luz, a historic British built old world charming train station through which European immigrants arrived into the city from the Port of Santos)
  • Municipal Theatre of São Paulo (magnificent opera house built in the early 20th century)
  • Solar da Marquesa (rare example of 18th century architecture)
  • Pinacoteca do Estado de São Paulo (important museum of Brazilian art)
  • Museu de Arte Sacra (museum of religious art, with important baroque art pile)
  • Mercado Municipal (historical market place in São Paulo)
  • Avenida Paulista (one of the most important thoroughfares of the city and the site of many cultural centers and museums, such as the MASP and Centro Cultural Itaú)
  • Ibirapuera Park (the second largest park of the city (Parque do Carmo is the biggest), is also home to several museums. It is known for its buildings designed by Brazilian architect Oscar Niemeyer, such as the Oca and the new Ibirapuera Auditorium)
  • Edifício Copan, also designed by Oscar Niemeyer, in the Centro neighbourhood. Built between 1951 and 1966, its wavy shape gives the building an impression of movement, and the integration of small businesses and residential flats are of innovative urbanism.
  • Memorial da América Latina (another complex of buildings designed by Oscar Niemeyer)
  • Rock's Gallery (rock'n'roll especialized shopping center)
  • Shoppings Malls Iguatemi, Ibirapuera, Morumbi, Eldorado & Daslu boutique
  • Unique Boutique Hotel around Ibirapuera Park with a fancy bar; 5-Star Renaissance Marriott Hotel with renowned cuisine in Jardins; Hilton Hotel, where President Bush, Mrs. Bush and Condoleeza Rice stayed around Berrini Ave.
  • Liberdade (Asian district of São Paulo)artifact & food open market every Sunday and festivals during Chinese New Year, Japanese holidays, and on the birthday of Buddha.

São Paulo has 280 cinemas, 120 theatres, 71 museums, 39 cultural centers and about 70 shopping malls.

Events

There are some Web sites and magazines specialising in the cultural events in the city, including the Agenda Cultural de São Paulo (São Paulo's Cultural Calendar).[36]

Bienal de São Paulo

2006 Brazilian GP in Interlagos.
2006 Brazilian GP in Interlagos.

The São Paulo Art Biennial is a cultural event hosted in town every two years. Almost 1 million people visited the 26th Bienal in 2004. Its theme was chosen to enable a wide range of artistic positions to feel comfortable. The concept of "Free Territory" involved various dimensions: it had a physical-geographical, a socio-political as well as an aesthetic dimension — the latter, of course, being of greatest interest in the context of this exhibition.

In order to emphasise the thematic unity of the overall exhibition, the invited artists and those representing the countries are mixed together on the 25,000 square metres of the spacious Oscar Niemeyer Pavilion. Despite the complexity of individual voices, the final result was intended to be a unity.

In addition to an intensification of the North-South dialogue inside Brazil, the Bienal's aims include the promoting of links between non-European cultures along a South-South orientation. The next edition of the Biennale will take place in 2008.

São Paulo Fashion Week

Brazil first entered the international fashion circuit with the increasing reputation of famous Brazilian top models such as Adriana Lima, Gisele Bündchen, Alessandra Ambrosio, Fernanda Tavares, Ana Beatriz Barros, Izabel Goulart and Ana Hickmann, and the "discovery" of some fresh talents such as Alexandre Herchcovitch by some international fashion magazines. As a consequence of this, São Paulo Fashion Week is the place to see and to be seen in Brazilian fashion scene, always attracting a number of international editors and models.[37]unreliable source?

Electronic Language International Festival

The Electronic Language International Festival[38] is a non-profit cultural organization, whose purpose is to disseminate and to develop arts, technologies and scientific research, by means of exhibitions, debates, lectures, and courses. The festival promotes a yearly meeting in Brazil, in the city of São Paulo. The event is open to the public, and intends to expand its educational reach to local and eventually remote audiences, thus sharing the experiences learned with FILE, through technologies of education, communication, registration and memory. The File Festival show in its events web art, net.art, artificial life, hypertext, computer animation, real time teleconferences, virtual reality, panoramas, interactive movie, e- video, electronic art installations and robotics through interactive and immersive rooms.

Festival of Electronic Art

Every two years, Associação Cultural Videobrasil's International Electronic Art Festival brings groundbreaking work by cream-of-the-crop artists from all over the world to São Paulo. In keeping with the constant transformations in media and support, the curatorship has added installations, performances, VJs, CD-ROM art, and Internet art to the programme.

The Festival includes a competitive exhibition of so-called southern circuit and an extensive parallel programme. Art shows, debates and meetings introduce new ideas and artwork, setting new guidelines for contemporary art in Brazil.

Exhibitions featuring work by prominent electronic artists are also part of the Festival. Brazilian pioneers such as Rafael França and Olhar Eletrônico, and international guests such as Nam June Paik, Bill Viola and Gary Hill, have featured in the event’s past editions. Each edition has a theme of its own.[39]

Carnival of São Paulo.
Carnival of São Paulo.
  • São Paulo Fashion Week
  • Anima Mundi — an international competitive video and film festival devoted exclusively to animation)
  • AnimeCon — International Anime Convention
  • AnimeDreams — International Anime Convention
  • Anime Friends — International Anime Convention
  • Comdex
  • Mercado Mundo Mix
  • São Paulo International Film Festival
  • São Paulo International Short Film Festival
  • Carnival of São Paulo
  • Virada Cultural, 24 hr Music & Arts shows throughout the city in April
  • Spirit of London
  • Skol Beats
  • Tim Festival — indie music festival
  • Nokia Trends
  • Festa de N. S. Achiropita in Bixiga in August
  • San Gennaro Feast in Bras in August
  • Fenasoft (International Computer and Software Trade Fair)
  • UD Fare — Domestic Utilities Fair
  • Feira Internacional do Livro — Book International Fair
  • São Paulo Restaurant Week[40]

Sports

Football

Morumbi Stadium
Morumbi Stadium
Pacaembu Stadium
Pacaembu Stadium

As in the rest of Brazil, football is by far the most popular sport in the city. The major teams in São Paulo are Corinthians, Palmeiras and São Paulo FC. There are three other small clubs in the city, Portuguesa, Juventus and Nacional. Another popular club in São Paulo is Santos FC from the nearby coastal city of the same name, Santos.

São Paulo is one of the 18 remaining candidates to host games of the 2014 FIFA World Cup, for which Brazil is the host nation.

Soccer/Football teams

Club League Venue Established
Palmeiras Série A(1st Division) Palestra Italia Stadium 1914
São Paulo FC Série A(1st Division) Morumbi Stadium 1930
Portuguesa Série A(1st Division) Canindé Stadium 1920
Corinthians Série B(Relegated to the 2nd division in 2007) Parque São Jorge Stadium - Not used for matches due to small size 1910
Juventus Série C(3rd Division) Rua Javari Stadium 1924
Nacional Série C(3rd Division) Nicolau Alayon Stadium 1919

Corrida de São Silvestre

The São Silvestre Race takes place every New Year's Eve (31 December). It was first held in 1925, when the competitors ran about 8,000 metres across the streets. Since then, the distance raced has varied, and it is now fixed at 15 km. Registration takes place from 1 October, with the maximum number of entrants limited to 15,000.

Brazilian Grand Prix

The Brazilian Grand Prix (Portuguese: Grande Prêmio do Brasil) is a Formula One championship race which occurs at the Autódromo José Carlos Pace in Interlagos. In 2006 the Grand Prix was the final round of the FIA Formula 1 World Championship. The Spanish driver Fernando Alonso won the 2006 drivers championship at this circuit by coming second in the race. The race was won by the young Brazilian driver Felipe Massa, driving for the Scuderia Ferrari team.

Other sports

Volleyball, basketball and tennis are other major sports. There are several traditional sports clubs in São Paulo that are home for teams in many championships. The most important are Esporte Clube Pinheiros (waterpolo, volleyball, swimming, basketball and handball), Clube Atlhetico Paulistano (basketball), Esporte Clube Banespa (volleyball, handball and futsal), Associação Atlética Hebraica (basketball) and São Paulo Athletic Club (rugby union).

International sports events

The following international sports events have been held in São Paulo:

Transportation

Motorways

Imigrantes highway, one of two major roads connecting São Paulo to the Atlantic coastline through a range of hills known as Serra do Mar.
Imigrantes highway, one of two major roads connecting São Paulo to the Atlantic coastline through a range of hills known as Serra do Mar.

The city is crossed by many of the most important Brazilian motorways, such as the BR-116, Rodovia Raposo Tavares, Rodovia Anhangüera, Rodovia dos Bandeirantes, Rodovia Anchieta, Rodovia Castelo Branco and Rodovia dos Imigrantes. Automobiles are still the main means to get into the city.

Rodoanel

São Paulo grew quickly from the 1940s to the 1980s and many roads and buildings were built without major planning. As a result, heavy traffic is common on the city's main avenues, and traffic jams are relatively common on its largest highways. The main means of commuting into the city is by car and by bus. An effective way of avoiding heavy vehicles traffic in the city, such as buses and trucks that crossed the city for other destinations, was planned by ex-governor Mário Covas as a road ring that circles the city, called Rodoanel Mario Covas,[41] and is being built by DERSA.[42]

Railways

Luz railway station in São Paulo Downtown.
Luz railway station in São Paulo Downtown.

Although poorly served by heavy rail services, there is an infrastructure project to build a high-speed railway service linking Brazil's two largest cities, São Paulo and Rio de Janeiro.[43] The trains would go as fast as 280 km per hour (the trip would last about 1 hour and 30 minutes). This specific project is still waiting an official announcement by the Brazilian government, who is trying to obtain international financing through a public-private partnership.

Another important project is the "Expresso Bandeirantes", which is a medium-speed rail service (about 160 km/h) from São Paulo to Campinas, which would reduce the journey time from the current one hour and a half by car to about 50 minutes by train, linking the towns of São Paulo, Jundiaí, Campinas Airport, and Campinas city center. This service is also going to be connected to the railway service between São Paulo city center and Guarulhos Airport.

Major works on an express railway service between São Paulo city center and Guarulhos International Airport were announced by the São Paulo state government in 2007,[44] which will be a milestone in the revitalisation and improvement of the Brazilian passenger railway services.

Airports