The PŪR brand was created and products invented by Minneapolis-based Recovery Engineering, Inc., which was sold to P&G in 1999 for approximately US$213 million. Outdoor products under the PŪR brand were sold to Katadyn USA and the Minneapolis manufacturing plant for all PŪR products was closed in 2004. P&G maintained the household products and continues to manufacture and sell them.
PŪR now distributes its products to various countries as a form of humanitarian aid.
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