Its most famous appearance is in the TV series Lost. Oceanic Airlines is featured branded with a highly-stylized logo depicting an Aboriginal dot painting that resembles a bullseye or an island. The show's storyline begins with the crash of Oceanic Flight 815 on a mysterious island.
However the airline has also been featured in many other media. Producers of the 1996 film Executive Decision shot extensive footage of an actual Boeing 747, and also called this fictional airline Oceanic; however this time painted with different logo and livery to the Lost TV series version. This stock footage has been reused in several films and television programs, spreading the Oceanic Airlines brand across various and unrelated fictional universes.
The aircraft used in Executive Decision (a Boeing 747-269BM, registration N707CK, Nee.9K-ADA) was actually hijacked in 1988, under similar circumstances. The aircraft was operating for Kuwait Airways at the time of the hijacking.
Lost: The show explores the aftermath of the crash of Oceanic Flight 815 from Sydney to Los Angeles. The producers of Lost also created a website for the fictional airline, including clues and references to the show's plot. In flashforwards, a group of the characters that survive the crash are nicknamed the "Oceanic Six" (Hurley, Kate, Jack, Sayid, Sun, and Aaron).
Chuck: 01.02 "Chuck versus the Helicopter" (01 October2007): Chuck is viewing a series of photographs when one prompts him to recall the secret information to which he had been exposed by Bryce Larkin. He begins revealing apparently unconnected secrets, including, "Oceanic Flight 815 was shot down by a surface-to-air..." This suggests a different cause for the explosion on Oceanic Flight 815 from that revealed in Lost.
Reused footage
Stock footage from Executive Decision was also reused in the following:
In 1991, a storyline in Alex (comic strip) saw bankers Alex Masterley and Clive Reed as the only survivors of an Oceanic Airways crash in the Brazilian rainforest.