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| “Now That You Got It” | |||||
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| Single by Gwen Stefani featuring Damian Marley from the album The Sweet Escape |
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| Released |  September 8, 20071 |
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| Format | CD, 12" vinyl, digital download | ||||
| Recorded | 2006 | ||||
| Genre | Pop rap, reggae | ||||
| Length | 2:59 (album version) 3:09 (radio edit) 3:27 (remix) |
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| Label | Interscope | ||||
| Writer(s) | Sean Garrett, Gwen Stefani | ||||
| Producer | Swizz Beatz | ||||
| Gwen Stefani singles chronology | |||||
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| Damian Marley singles chronology | |||||
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"Now That You Got It" is a pop rap song written by Sean Garrett and Gwen Stefani for Stefani's second album The Sweet Escape (2006). The song received mixed reviews from music critics. A remix and hybrid featuring reggae artist Damian Marley were produced for the song's release as the album's fourth single in September 2007 (see 2007 in music).
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Critical reception
"Now That You Got It" received mixed reviews from music critics. Pitchfork Media described it as surfing "on a loping hip hop beat and a staccato piano sample while Stefani splits wailing time with a chorus of alarms",2 Stylus magazine compared the song to Beastie Boys,3 and Slant Magazine characterized it as "instantly contagious".4 The NME, however, called it "a track so desperate to be a club banger, its fraying tapestry of hand-claps, sirens and triumphalism has all the grace of a Pepsi Max advert."5 John Murphy of MusicOHM called the song "the self-consciously wacky and kitsch side to her personality surfaces, as on the inane "Now That You Got It", the temptation is to dive for the 'off' switch.6 BBC Radio One conveyed it as a "perfect case" of Stefani "making songs which are all strident and sleek and modern", rating it four out of five stars.7 Similarly, the CBBC's Newsround portrayed the sound as "a very laid back, summery tune" which, it claims, will still have its readers "humming it next week".8
Music video
The song's music video was directed by the Saline Project9 and was shot in in Puerto Rico and Jamaica.10. The video premiered on MTV's Total Request Live's September 4, 2007 episode.
The video opens up on a mountain saying - "Gwen Stefani Presents" and later another mountain says - "Now That You Got It". Stefani is singing against a wall with Marley and later Stefani and the Harajuku Girls are riding along the road with scooters singing the first verse. The chorus begins and Stefani, Harajuku Girls and Marley and playing board games under a shelter near the lake side. Marley then begins to sing his part near two sheds while Stefani and Harjuku Girls are still on their scooters. During the second verse, Stefani sings against another girl and shows the Harajuku Girls singing on roof tops with the boy dancers from "The Sweet Escape Tour" (Flea, Legacy, Remedy and Steelo). During the second chorus, the video opens at the beach where Stefani is SMSing someone to come to the party at night. This leads the video to a party at night time where Stefani is stripping on stage with people dancing. The video concludes with Harajuku Girls and the boys doing strips on the roof, Stefani singing on the scooters and the ending of the party with Stefani doing one last strip.
Track listing
CD single
- "Now That You Got It" (Album Version) -3:00
- "Now That You Got It" (Remix featuring Damian 'Jr. Gong' Marley) -3:26
- "Now That You Got It" (Single Version) feat. Damian 'Jr. Gong' Marley -3:09
- "Now That You Got It" Music Video
Other releases
12" Promo Record
Side A
- Main Mix - 3:26
- Alternate Mix - 3:25
Side B
- Dub - 3:30
- Album Version - 3:00
Chart performance
"Now That You Got It" was commercially unsuccessful on mainstreams charts. The song could not enter in any of the U.S Billboard charts, being Stefani's first solo song to do so. However, it peaked in the top five in South Africa and the top ten in Europe, as well as reaching number 21 in New Zealand, number 37 in Australia and number 59 in the United Kingdom. Furthermore, the single proved far more successful in international urban charts where, for instance, it peaked at number 9 on both the Australian ARIA Urban Singles Chart, and the UK's 1Xtra RnB Chart. However, the single became Stefani's third UK release not to reach the top 20 of the singles charts and to date is her lowest selling solo single.
Charts
| Chart (2007)11 | Peak position |
|---|---|
| Austrian Singles Chart | 60 |
| Australian ARIA Singles Chart | 37 |
| Australian ARIA Urban Chart12 | 9 |
| Georgian Singles Chart13 | 20 |
| German Singles Chart | 73 |
| Italian Singles Chart14 | 26 |
| Norwegian Singles Chart | 17 |
| Panama Singles Chart15 | 28 |
| New Zealand Singles Chart | 21 |
| Romanian Singles Chart16 | 32 |
| South African Singles Chart17 | 5 |
| UK Singles Chart | 59 |
References
- ^ Classifica | MYDEEJAY | RADIO DEEJAY
- ^ Pytlik, Mark. "Gwen Stefani: The Sweet Escape". Pitchfork Media. December 7, 2006. Retrieved August 31, 2007.
- ^ http://www.stylusmagazine.com/reviews/gwen-stefani/the-sweet-escape.htm
- ^ Cinquemani, Sal. "Music Review: Gwen Stefani: The Sweet Escape". Slant Magazine. 2006. Retrieved August 31, 2007.
- ^ Miller, Alex. "Gwen Stefani: The Sweet Escape". NME. Retrieved August 31, 2007.
- ^ Murphy, John. "Gwen Stefani: The Sweet Escape Review". MusicOHM. Retrieved September 4, 2007.
- ^ Fraser, M. "Gwen Stefani - 'Now That You Got It'". BBC Radio One ChartBlog. Retrieved October 11, 2007.
- ^ "Single Review: Gwen Stefani feat Damien Marley - Now That U(sic) Got It". CBBC Newsround. Retrieved October 15, 2007.
- ^ "Gwen Stefani - 'Now That You Got It'". MTV. Retrieved September 5, 2007.
- ^ "Music Videos news:Interscope" Videostatic.com Retrieved November 17, 2007
- ^ "Gwen Stefani - Now That You Got It - Music Charts". ??Charts.us. Retrieved September 27, 2007.
- ^ Top 40 Urban Albums & Singles Chart - Australian Record Industry Association
- ^ OFFICIAL GEORGIAN WEEKLY TOP20 Retrieved June 12, 2008
- ^ "F.I.M.I. Federazione Industria Musicale Italiana" Retrieved October 27, 2007
- ^ Panama Top 40
- ^ "Romanian Top 100" Please see "Issue 31" of the year 2007 Retrieved November 2, 2007
- ^ Chart Data: Gwen Stefani
External links
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