Novelty architecture is a type of architecture in which buildings and other structures are given unusual shapes as a novelty, such as advertising, notoriety as a landmark, or simple eccentricity of the owner or architect. Many examples of novelty architecture take the form of buildings that resemble the products sold inside to attract drive-by customers. Others are attractions all by themselves, such as giant animals, fruits, and vegetables, or replicas of famous buildings. And others are merely unusual shapes or made of unusual building materials.
Programmatic (also known as mimetic or mimic) architecture is characterized by constructions in the forms of objects not normally associated with buildings, such as characters, animals, people or household objects. There may be an element of caricature or a cartoonish element associated with the architecture.
In the 1930s, as automobile travel became popular in the United States, one way of attracting motorists to a diner, coffee shop, or roadside attraction was to build the building in an unusual shape, especially the shape of the things sold there. "Mimic" architecture became a trend, and many roadside coffee shops were built in the shape of giant coffee pots; hot dog stands were built in the shape of giant hot dogs; and fruit stands were built in the shape of oranges or other fruit.
Nut-shaped sculptures in at least two American cities, Brunswick, Missouri and Seguin, Texas are claimed to be "the world's largest pecan". [1] The Brunswick pecan is much larger and heavier, but the Seguin pecan is arguably more realistically rendered.
A giant rotating candy bar, reading "Curtiss Baby Ruth" on one side and "Curtis Butterfinger" on the other, at the former Curtiss Candy Company factory in Franklin Park, Illinois, since acquired (and redesigned) by Nestlé.
Architecture popular in the 1950s-1960s in southern California and in Florida featured sharp corners, tilted roofs, starburst designs, and fanciful shapes. This came to be known as Googie or populuxe architecture.
Other
Long-established firms whose features are well-known could still qualify as novelty architecture. A couple of examples would be McDonald's original golden-arches design, originating in California as many of the novelty designs have; and the self-referencing design of the White Castle restaurants.
Deconstructivism
Some critics claim that much of today's contemporary architecture under the guise of Deconstructivism is actually Novelty architecture. Practioners include leading architects such as Frank Gehry, Daniel Libeskind and Zaha Hadid.