The area is mostly rural with many mountains and valleys. This, in combination with its coast (on the Irish Sea), has ensured that tourism is the principal industry. Farming, which was once the principal economic force in the area, is now much reduced in importance. The average income per capita of the local population is the lowest in the UK and much of the region has EUObjective 1 status [1].
North Wales has a distinct regional identity. Its dialect of the Welsh language differs from that of other regions such as South Wales in some ways; for example llefrith is used in most of the North instead of llaeth for "milk"; a simple sentence such as go upstairs now would be Dos i fyny'r grisiau rwan in North Wales, where it would be Cer lan y stâr nawr in South Wales. Colloquially, a person from North Wales (especially one who speaks with this dialect or accent) is known as a North Walian, or a Gog (from the Welsh gogledd, meaning "north").
For many purposes Wales can be divided into only three regions, North Wales, South Wales and West Wales. In this scenario the boundary between North Wales and West Wales is marked by the Ceredigion - Powys border. Powys itself is divided with the Traditional County of Brecknockshire being included in South Wales with Montgomeryshire included in North Wales.
Independent local radio stations in this area include: 105.4 Century RadioMarcher Sound (Wrexham, Chester and Flintshire), Coast 96.3 (North Wales coast), Champion 103 (Gwynedd and Anglesey), and Radio Maldwyn (mid Wales; signal particularly strong in Greater Wrexham). Radio City 96.7, Dee 106.3, Signal One, Beacon Radio, Buzz 97.1 (a sister station of Marcher Sound) and other stations are very much accessible in the north-east.
