Princess Norina Matchabelli (March 3, 1880 – June 15, 1957), born Norina Gilli in Florence, Italy, was co-founder of the perfume company Prince Matchabelli, an actress, mime, mystic, publisher, and a devoted mandali of Indian spiritual teacher Meher Baba. Her stage name was Maria Carmi.
Acting career as Maria CarmiNorina began her stage career at Max Reinhardt's acting school at the Deutsches Theater and belonged to his company from 1907 to 1909. Under the stage name Maria Carmi, Norina played in Italian and German theater and later appeared in over 25 silent films. Most notably she played the Madonna in the original spectacle-pantomime play The Miracle written by Karl Vollmöller whom she married. The play was originally produced in Germany in 1911 and opened in London on December 23, 1911.1 In 1924 it was revived at Olympia Hall in London as well as Broadway that same year after a tour of Detroit, Milwaukee and Dallas. In the New York version she alternated nightly, not too amicably, with Lady Diana Manners, another international beauty of the period.2 In all Norina gave over 1,000 performances of the play.3 After the second tour she left the stage and for a short while opened (with well-known set designer Frederic Kiesler) an acting school, American Laboratory Theatre, in New York City, concentrating on mime. Princess and perfumeNorina divorced Vollmöller and in 1916 married Prince Georges V. Matchabelli, the Georgian prince and diplomat who had been ambassador to Italy, but who fled Soviet Georgia and immigrated to the United States after the 1921 Bolshevik takeover of Georgia. Norina then became known as Princess Norina Matchabelli. Together in 1924 she and her new husband, who was also an amateur chemist, co-founded the now-famous perfume company Prince Matchabelli. Norina designed the perfume bottle after the family crown and in 1926 Georges dedicated the exquisite scent "Ave Maria" to her. In 1933 she and Georges divorced. Georges died in 1935 and in 1936 Norina sold the company to Saul Ganz for $250,000.00. 4 Meher BabaIn 1931 Matchabelli met Spiritual teacher Meher Baba and became a devotee. She introduced many notable figures of the day to Meher Baba including Gabriel Pascal, Mercedes de Acosta and Karl Vollmöller (her first husband). She also founded the periodical Meher Baba Journal in 1938. In the early 1940's Matchabelli co-founded the Meher Spiritual Center with Elizabeth Chapin Patterson in Myrtle Beach, South Carolina, U.S.A. Norina Matchabelli died at Youpon Dunes in Myrtle Beach in 1957 at the age of 77. Her ashes were interred close by Meher Baba's samadhi on Meherabad Hill, near Ahmednagar, India. Her grave marker bears the inscription: Princess Norina was and will ever remain Baba's. 5 Filmography
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