KLOU
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KLOU (103.3 FM) is a radio station with a Oldies/Classic Hits format in St. Louis, Missouri, specializing in hits from the 1960s and 1970s, with occasional hits from the mid-late 50s and/or the early-mid 80s.

The station began broadcasting in 1962 as KMOX-FM, by playing an easy listening/standards format. The focus then shifted to an adult contemporary style of music in 1976. In the summer of 1981, KMOX-FM would begin gradually evolving its format toward CHR and adding more and more current hits to its rotation; by August 1982, the transition was complete, and the station's call letters would soon be changed to KHTR. KHTR, like sister stations WHTT in Buffalo and KKHR in Los Angeles, was modeled after programmer Mike Joseph's successful Hot Hits format, although unlike early Hot Hits stations, KHTR also played recurrent hits and oldies. KHTR was an almost immediate success, quickly becoming the #2 station 12+ in the market, behind only sister KMOX-AM. (1)

The oldies arrived in November 1988, when KHTR changed to its current call letters of KLOU. Since 2000, KLOU has been the official radio station for the NFL's St. Louis Rams.

The station was first owned by CBS until the mid-1990s, when a merger with American Radio Systems brought CBS over the ownership limit in several markets, including St. Louis. KLOU was purchased by Clear Channel Communications in 1999, and has been owned by the San Antonio-based company since then.

All Rams Radio on HD2

Unlike most of Clear Channel's FM radio stations, KLOU's HD2 feed does not carry a direct feed from the Format Lab. Instead, the station airs a format called All Rams Radio, a year-round tape loop of complete St. Louis Rams games from recent weeks. During the offseason, games from as far back as the 1990s often air on the subchannel. Even though Clear Channel owns several flagship stations of NFL teams, St. Louis is the only market in which Clear Channel has used this concept.

As with all Clear Channel HD subchannels, All Rams Radio is available for free streaming on the Internet. While the NFL has been fairly strict regarding its prohibition of broadcasting live games, they have made no comment to date about this arrangement.

Past Personalities

• Cindy Dooley, prime-time host (1990-1998)
• Diane MacKenzie, fill-in and weekend host (1990-1992)
• Michelle Kent, fill-in and weekend host (1992-1997)
• Mike Jeffries, fill-in and weekend host (1988-1997)
• Scott Arkin (a.k.a. "Arkin in the Dark"), overnight host (1988-1998)
• Chuck Roberts, daytime host (1988-1999)
• Dana Daniels, late-morning host (1999-2002)
• Randi Naughton, morning show co-host (1991-1995); now at KTVI
• Kathi Evans, fill-in and weekend host (1995-2000)
• Robb Stewart (a.k.a. "Robb with 2 B's), daytime host (1994-1998)
• Gary "Records" Brown, morning show co-host (1995-1998); died in 2000
• Rick Sanborn (a.k.a. "Rockin'" Rick Sanborn), fill-in and weekend host (1997-2001)
• Mike McCann, afternoon host (1988-1995)
• Kevin McCarthy, daytime host (1988-1996)
• Karen Vail, morning show co-host (1995-1998); now at KTRS
• Karen Kelly, morning show co-host (1998-2003)
• Michelle Holliday, morning news anchor (2003-2006)
• J.C. Corcoran, morning show co-host (1999-2002); now at KIHT
• Joe Crain, fill-in and overnights
• Joe Sonderman, fill-in and afternoon drive

Trivia

The KLOU call letters were originally assigned to an AM radio station in Lake Charles, Louisiana, owned by Al and Dixie Johnson into the 1980s. Upon the sale of the station and the conversion of its format from Top-40 to Urban, the station applied for and received permission to change its call letters, freeing the KLOU call letters for the St. Louis station.

External links

• KLOU official website
• Query the FCC's FM station database for KLOU
• Radio Locator information on KLOU
• Query Arbitron's FM station database for KLOU