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This is an SVG vector image of a registered trademark or copyrighted logo. If non-free content restrictions apply, this image should not be rendered any larger than is required for the purposes of identification and/or critical commentary. Due to the difficulty of creating an SVG logo that meets Wikipedia's non-free content criteria it is generally not advisable to create original vector versions of logos. See Wikipedia:Logos. |
Fair use rationale
| Non-free use media rationale - non-free logo for Morrisons | |
|---|---|
| Description |
This is a logo for Morrisons. |
| Source | |
| Article | |
| Portion used |
The entire logo is used to convey the meaning intended and avoid tarnishing or misrepresenting the intended image. |
| Low resolution? |
The logo is a size and resolution sufficient to maintain the quality intended by the company or organization, without being unnecessarily high resolution. |
| Purpose of use |
The image is placed in the infobox at the top of the article discussing Morrisons, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article containing critical commentary about the organization, and illustrate the organization's intended branding message in a way that words alone could not convey. |
| Replaceable? |
Because it is a logo there is almost certainly no free equivalent. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary. |
| Other information | Use of the logo in the article complies with Wikipedia non-free content policy, logo guidelines, and fair use under United States copyright law as described above. |
Licensing:
 |
This is a logo of an organization, item, or event, and is protected by copyright and/or trademark. It is believed that the use of low-resolution images on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation, of logos for certain uses involving identification and critical commentary may qualify as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. Certain commercial use of this image may also be trademark infringement. See Wikipedia:Non-free content and Wikipedia:Logos. To the uploader: This tag is not a sufficient on its own. You must also include the source of the work, all available copyright information, and a detailed non-free use rationale. Use of the logo here does not imply endorsement of the organization by Wikipedia or the Wikimedia Foundation, nor vice versa. |
File history
Click on a date/time to view the file as it appeared at that time.
| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 05:26, 7 July 2008 |  | 210×125 (10 KB) | I Love SVG (Talk | contribs) | ({{SVG-Logo}} == Fair use rationale == {{logo fur |Article=Morrisons |Use=Infobox |Source=[http://www.morrisons.co.uk/Documents/Interim_Report0708.pdf Morrisons 07/08 Half-Yearly Financial Report] }}) |
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