ICM (polling)
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "ICM_(polling)".

ICM is a public opinion researcher based in the UK. It conducts surveys for, in particular, The Guardian, the News of the World, The Scotsman and the Sunday Telegraph. ICM is a member of the British Polling Council.[1]

When ICM was initially set up it stood for Independent Communications and Marketing. Over time ICM became the brand and it is now commonly referred to as that.

References

  1. ^ "ICM is a member of the British Polling Council and abides by its rules", ICM website, accessed 7 April, 2007

See also

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