In 1980, Father Dougherty founded the Associação Senhor Jesus (Lord Jesus Association) a not-for-profit educational and religious association located in Valinhos, São Paulo (very near to Campinas), which began by selling and distributing religious publications, music records, etc., and soon afterwards, the TV program "Anunciamos o Senhor" (We Announce the Lord), involving a national chain of three TV stations covering 60% of Brazilian territory.
In 1990, he started his own satelliteTV channel called "TV Século 21" (21st century TV), supported by a foundation with the same name. With excellent and extensive facilities in an area of more than 24,000 m²., the TV enjoys one of the most extensive (and free of charge) retransmission networks of educational television channels in Latin America.
I believe that the Catholic Church needs to enchant its clients. Using a marketing concept, we have the best possible product, that is, God; the best possible price, which is free; and a very extensive worldwide distribution network; but we still have to make a lot of noise. Our product must be an experience of God."
External links
Biography. Associação Senhor Jesus (In Portuguese).