Downmarket
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Downmarket".

Downmarket products are goods targeted at lower-income consumers.

Downmarket newspapers are often known as tabloids.

Cars of similar size are often distinguished by market entry level. The Ford Maverick is more downmarket than the Ford Granada. The Chevrolet Cavalier was conceived as an upmarket alternative to the downmarket Chevrolet Chevette.

See also

• Middle-market
• Upmarket

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