Under his command, the OHL has grown from 12 teams to 20, and has become a highly marketable television commodity. Branch is also known to be a strict disciplinarian, and recently suspended coach and General Manager Moe Mantha, Jr. of the Windsor Spitfires for an entire season due to a team hazing incident.
Branch is a minor hockey coach with the Whitby Wildcats organization. His son Barclay also works with the Wildcats and is currently the Director of Player Personnel for the Belleville Bulls, and previously of the Oshawa Generals.