Crunchie
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Crunchie
Type	Confectionery
Current owner	Cadbury plc
Country of origin	United Kingdom
Introduced	1929
Related brands	Cadbury products

Crunchie is a brand of milk-chocolate-covered honeycomb toffee made by Cadbury. It was launched by J. S. Fry & Sons in 1929¹, and later became a Cadbury product through a corporate merger.

A similar chocolate bar is the Australian Violet Crumble.

Size and variations

Crunchie is sold in several sizes, ranging from "snack size" – a small square piece – through to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4th of an inch deep.^{citation needed}

All sizes of Crunchie chocolate bars are packaged in a gold plastic-coated foil wrapper.

Circa 2004 there were a range of limited edition Crunchies on sale in the UK. These included a lemonade bar, a champagne bar and a Tango Orange bar, in which the chocolate contained the different flavourings.

As is common with many current chocolate bars, Crunchie brand ice cream bars and cheesecake are also sold by Cadbury in some countries. Such products do not contain sponge toffee bars, but use nuggets of it within the ice cream or cheesecake.

Availability

Crunchie is widely available in the United Kingdom, Ireland, India, Australia, New Zealand, South Africa, and Canada. It is imported in other countries, including the United States of America, Malaysia, Singapore, Philippines, Hong Kong, Malta and Sri Lanka.^{citation needed}

Manufacturing

In the UK, Crunchie bars are manufactured at a dedicated plant on a Rockwell Automation distributed control system (DCS), which replaced the original Ferranti ARGUS DCS system prior to the year 2000.²

During manufacturing of the Crunchie bar, the sponge toffee is produced in large slabs, and is cut up using a highly focused jet of oil. The use of a blade would lead to fragmentation, while the use of water would result in the sponge toffee melting. Oil prevents both of these scenarios and results in uniform sharp-edged portions. The sponge toffee is then covered with chocolate, cooled, and packaged.^{citation needed}

Ingredients

Milk chocolate with golden honeycombed centre. Milk chocolate [sugar, dried whole milk, cocoa butter, cocoa mass, dried whey, vegetable fat, emulsifiers (E442, E476), flavourings]. Centre (36%) [sugar, glucose syrup, flavouring]. May contain traces of nuts, egg and soya. Milk chocolate: Milk solids 14% minimum. Contains vegetable fats in addition to cocoa butter.

Nutrition Information

Advertising

In Australia and New Zealand, the Crunchie bar is widely known for having the country's longest-running television advertisement, the "Crunchie Train Robbery" which won many awards[1][2] and ran in unchanged form for over 20 years from the late 1970s.^{citation needed}

In the UK and Republic of Ireland, Crunchie is marketed as "The fun, feel good chocolate bar"¹. It was advertised from the 1980s onwards with the phrase "that Friday feeling"¹, although it also became associated with the phrase "Thank Crunchie it's Friday".

Literary references

The Crunchie bar is mentioned in Enid Bagnold's 1935 novel National Velvet, as the Brown sisters' candy of choice for the year.

References

1. ^ ^{a b c} Crunchie information at cadbury.co.uk
2. ^ Controllers Boost Chocolate Production, Quality Digest magazine