In 1960, Colnago saw fame as Luigi Arienti rode to a gold medal at the Rome Olympics on a Colnago bicycle. From the late 1960s through the 1970s, Colnago was generally regarded as one of the builders of the world's best custom road race frames.
Colnago produced the super-light steel frame used by Eddy Merckx in 1972, to break the world one hour record. This bicycle has been displayed all over the world, including in a display case inside a Brussels metro station.
Colnago produced the steel (Columbus tubed) frame used in 1982, by Sarroni to win the world professional road race championship.
In the 1970s and 1980s, the "Super" was one of Colnago's models, a high-end racing frame. In the mid 1980s, Colnago introduced various crimped-tube models as their top of the range frames, including "Master" and later "Master-Light". The manufacturer varied the base material of "Master" frames thougout its several iterations ranging from Columbus tubing DT15V to "Ultimate Superlight" from Tange Japan.
During the mid 1980s, the company introduced the "Precisa" brand bicycle fork. It was the first front fork with straight blades. The normal road racing ~4 degree fork rake was provided by the shape of the crown. Colnago claimed that this straight-blade feature provided lengthwise elasticity similar to curved blade forks to dampen road roughness, but with much improved crosswise stiffness for sprinting. The design was also considered to be one of the lightest full steel forks, underweighing even some cheaper contemporary aluminium or carbon forks. Many modern forks, especially carbon forks, now use straight blades. The bicycle tubing manufacturer Columbus tubing marketed the fork under its own brand name "Elite" but in fact it was the same fork as Colnago "Precisa".
Since the 1980s, Colnago has continued to produce high-end steel bikes, and has branched out into other materials, working with Ferrari to develop new carbon fiber technology, and occasionally introducing titanium and aluminum frames. Its flagship frames, such as the C-40 and the C-50 – respectively named for Colnago's 40th and 50th birthdays – are carbon fiber frames.
Trademark
Colnago uses a black symbol similar to the "Clubs" symbol used on playing cards.
Team and rider sponsorship
Colnago has sponsored at least one professional team every year since the 1970s, often sponsoring several. In the 1970s, Colnago sponsored the Molteni team, which included Eddy Merckx. Colnago was well-known as the sponsor of the Mapei Professional Cycling Team throughout the 1990s. For 2005, Colnago sponsored the professional cycling team Rabobank. Colnago has also been the bike sponsor for the American domestic team, Navigators whom the Aussie sprinter Hilton Clarke rides for.
For 2006, Team Milram joined their list of professionally sponsored teams featuring well-known Alessandro Petacchi and Erik Zabel. In addition, Colnago serves as a co-title sponsor of the Landbouwkrediet-Colnago professional cycling team that competes on the UCI Europe Tour.
In addition to current sponsorship agreements, Colnago will be the official frame supplier to Team Tinkoff for 2007.
In recent years, Colnago has successfully cultivated its image as the world's leading racing bicycle frame maker, stressing its Italian heritage and eye-catching, hand-painted artwork lavished on its frames. This is in contrast to an industry trend of outsourcing production to the Far East by other bicycle companiescitation needed. Colnago previously stated that "Colnago has one production line only, and therefore, the bicycles of top professionals and normal users are produced together, by the same personnel with identical criteria"citation needed.
Until 2005, Colnago produced their entire frameset range at their Cambiago factory.
There was some controversy in 2005 over whether Giant would be producing additional models, including carbon frame models, for Colnago. According to statements by Ernesto Colnago, founder and president of Colnago, this is not the case:
"For the 2006 model year, Colnago will be sourcing two entry-level aluminum road bike models from Giant, made to Colnago's spec and frame geometry and for sales in Europe and Asia only. All other Colnago bicycles are assembeld in Italy. No Colnago carbon fiber frames are made at Giant and none will be, as Mr. Colnago has a long-term sourcing agreement in place with ATR for carbon fiber bicycle frames."citation needed
2007 production
Extreme C, specialist climbing frame in carbon fibre
Extreme Power, as above but stronger for the demands of sprinting
CT2 B-Stay,(2003+), titanium tubing (round), carbon fibre rear HP stays
Double downtubed frames
Bititan, titanium tubing with double downtube and steel fork
Titanio, titanium tubing with double downtube and steel fork
Carbitubo, carbon fiber tubing with double downtube
Duall, aluminium tubing with double downtube... made by the ALAN company
Classic steel Colnago frames
Arabesque, steel tubing, noted for its fancy lugwork
Super (1970s and 1980s) steel tubing. Columbus SL and SP tubesets.
Mexico (1970s and 1980s) Columbus steel tubing, with indents along tubes on main triangle.
Master, steel tubing with square 'Master' top tube
Masterlight; steel with indented tubes for main triangle.
Master Extra-light; visually similar to Masterlight. Production discontinued for a short time (2004?), perhaps in an attempt to move customer base to carbon or carbon/steel or carbon/alu framesets, it was re-introduced due to customer demand for an all-steel Colnago that was not a low-end afterthought. It is a bit lighter than its predecessor.
Conic SLX; clover leaf design down tube to add stiffness to the frame
Crystal; c1997, oversize oval section downtube and toptube made from custom built Columbus tubing, with Precisa fork.
Tecnos; Colnago's lightest steel racing frame made from 1996 - 2000. Custom Tecnos tubeset made with Columbus Nivachrom steel, oversize top and down tubes with five-leaf-clover shaping. Chromed three point crown-tip lugs on head tube and Precisa steel fork (when not used with a carbon fork).