The Cannabis Cup is a festival that was started in 1987 by High Times editor Steven Hager, who came to The Netherlands for an interview with the founder of the first Dutch cannabis-seed company. The Australian owner, Nevil, lived in a mansion filled with growrooms that Hagar dubbed "The Cannabis Castle". The festival, held annually in Amsterdam, The Netherlands is one of the most famous cannabis events among cannabis smokers and cannabis-oriented businesses. The public is exposed to a large variety of marijuana strains which they then help to judge. A team of judges decides every year which company brought the best marijuana, best new product or nicest booth to the festival.
In 2007, the 20th Annual Cannabis Cup Opening Ceremonies featured Tommy Chong and Redman. A film of the anniversary event was released in the summer of 2008.
Marijuana use is decriminalized in most parts of The Netherlands. Much of the marijuana present is from the different coffee shops around Amsterdam. Usually the Cannabis Cup has a surprise weed, a strain of marijuana that is new to the culture and will be tested by the judges. Many tourists go to Amsterdam to attend the festival. Due to the legality of marijuana, the Tetrahydrocannabinol (THC) contents can be quite high. Therefore, it is recommended for judges to have a high tolerance to THC. Some of the stronger marijuana which comes in 'hash' form can have strengths of upto 75% THC, such as one recently released strain known as 'Bubblemania' which can be found in a few coffeeshops throughout Amsterdam.
To be a judge, one must pay an extra fee at the entrance, where this person will have honorary comments and vote upon the many different strains. Often a beautiful room is provided for those who are considered "flagged" and have no capacity to consume any additional marijuana. It's also been said that judges must purchase a specified amount of marijuana during the event. The judges pass goes for approximately $250 USD.
One big misconception is that marijuana is consumed only by means of smoking it. The Cannabis Cup is considered to be an all fair game, which means any way of getting high or "stoned" on marijuana, is acceptable at the Cup.
The event is widely endorsed by activists who fight for decriminalization of marijuana, and sponsored by organizations and companies selling marijuana related products.
Visitors
People from around the globe attend the festival. 2003 marked the festival's first decline in attendance, so 2004's event was held on a smaller basis.