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| Atlantic FM | |
| Broadcast area | Cornwall, United Kingdom |
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| Frequency | 105.1 and 107 MHz |
| First air date | 6 July 2006 |
| Format | Adult Contemporary |
| Audience share | 2.9% (March 2008, [1]) |
| Owner | Atlantic Broadcasting Ltd |
| Website | www.atlantic.fm |
Atlantic FM, is a radio station based in and serving Cornwall, United Kingdom. The station, owned by Atlantic Broadcasting Ltd, began broadcasting on July 6, 2006 at 0730 BST, and is broadcast from St Agnes. The station, aimed at 25 to 54 year olds, mainly plays Adult Contemporary music, and features national and local news and information, including surf reports for Cornish towns and locations such as Newquay and Polzeath on the North Cornwall coast, and Whitsand Bay on the South Cornwall coast.
The station can be found on 105.1 and 107.0 FM, and there is also a live stream on Atlantic's website.
The Tindle Radio Group own a 47% share of Atlantic FM. The remainder is owned by "Camel Media", a partnership of local investors, together with the station's Chairman Richard Eyre.
Atlantic FM carries live programming every day until midnight, with Automated Programmes overnight. All programmes are produced locally at the station's brand new studios overlooking the Atlantic ocean at St Agnes on the North Cornish coast.
The Atlantic FM News team produces live local news bulletins throughout daytime output seven days a week. On weekdays it also produces "The Pulse" at 1250 & 1750. This is a 10 minute news show including local and national coverage, plus entertainment news, sport, surf conditions and local weather.
The station has a higher proportion of speech than many ILR services, typically averaging between 35% and 40% during weekday daytime programmes. Speech comprises topical and entertainment features, interviews, and information from across Cornwall.
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Current Schedule
Monday - Thursday
- 5am - 10am: The Full Cornish Breakfast with Tim Ley & Emma Williams
- 10am - 3pm: The Cornwall Workday with Ian Polmear, including Lovecornwall.com
- 3pm - 7pm: Drivetime with Nigel Barker
- 7pm - 9pm: The Breeze with Victoria Leigh
- 9pm - 12 midnight: Matt Bunt
Friday
- 5am - 10am: The Full Cornish Breakfast with Tim Ley & Emma Williams
- 10am - 3pm: The Cornwall Workday with Ian Polmear, including Lovecornwall.com
- 3pm - 7pm: Drivetime with Nigel Barker
- 7pm - 9pm: The Breeze with Victoria Leigh
- 9pm - 12 midnight: Matt Bunt
Saturday
- 6am - 10am: The Weekend Wakeup with Ian Polmear
- 10am - 2pm: The Giant Jukebox with Tim Ley
- 2pm - 6pm: The Saturday Sports Show with Chris Lawrence
- 6pm - 12 midnight: Club Classics with Matt Tidball
Sunday
- 6am - 10am: The Full Cornish Breakfast with Laura Campbell
- 10am - 2pm: Sunday Brunch with Vicky Nash
- 2pm - 7pm: The Sunday Selector with Matt Bunt
- 7pm - 9pm: The Breeze on Sunday with Victoria Leigh
- 9pm - 12 midnight: Sunday Night Live with Dan Jones
Alternative Programming
- The Breeze - Relaxing and laid back music. The Sunday edition of the show is also advert and interruption free.
- Late Night Live - Alternative and eclectic music, with an emphasis on intelligent local speech content.
- Club Classics - Dance based party music
Lovecornwall.com
Lovecornwall.com was launched as a show, every day between 2pm & 3pm in September 2006. The show would be live from a location in Cornwall each day with interviews and local, topical content.
In October 2007 Lovecornwall.com was re-launched as part of "The Cornwall Workday". Each day a reporter is out in the "Atlantic Wave", one of the station's promotional vehicles. They are then in a location in Cornwall performing a link into each hour between 10am and 3pm. The interviewee also get a selection of a song as well.
Presenters
The current presenter line up includes:
- Tim Ley
- Ian Polmear
- Nigel Barker
- Victoria Leigh
- Matthew Bunt
- Chris Lawrence
- Laura Campbell
- Vicky Nash
- Matt Tidbull
- Gus Honeybun
"Out and about" reporters/presenters (Atlantic Wave Promotional Vehicle)
- Vicky Nash
- Matt Tidbull
Journalists
- Jamie Reed
- Chris Lawrence
- Dan Jones
- Emma Williams
- Nina Saada
Management
The management team consists of:
- Jane Anderson - Sales Manager
- Tim Ley - Programme Controller
Promotional Vehicles
Atlantic FM has a number of promotional vehicles:
Current Vehicles
- The Atlantic Wave - A large 4x4 vehicle.
- 1 Branded BMW 1 (Tim Ley's Sponsored Car)
- 7 Branded BMW Minis
- Damerell's Travel Bike - A motorbike for travel reports
- 1 Branded Citroen C4 News Car
- Cessna 172 Aircraft - Used for 'Eye in the sky' traffic reports
Previous Vehicles
- Scoopy Doo - A branded Ice Cream Van used for Summer 2007. Originally purchased as part of the Full Cornish Breakfast, when co-presenter Dean Moore has given £1000 and told to buy his co-host Jane Friggens a company vehicle.
- The Giant Yellow Monster Truck - Used for the "Millers Toymaster Christmas Challenge" in December 2006.
External links
- Atlantic FM - Station Website
- Lovecornwall.com Lovecornwall.com
- OFCOM Atlantic FM's licence format with Ofcom.
References
