Almdudler is the brand name of a popular Austriansoft drink. The original Almdudler is a sweetened carbonated beverage flavored with herbs; its flavor is similar to ginger ale or elderflower cordial but with a somewhat stronger and more complex flavor. Almdudler has been called the "national drink of Austria"citation needed. Its popularity in Austria is second only to Coca Cola; 80 million liters of the beverage are produced yearly.
Almdudler was developed in 1957 by Erwin Klein, who derived the name from the then-common phrase auf der Alm dudeln, or, roughly, "singing in the (alpine) meadows". The drink was originally created and marketed as an alternative to alcoholic beverages or as a mixer for alcoholic drinks. It is currently sold in traditional, light (sugar free), "still" (uncarbonated), and "g'spritzt" (mixed with carbonated mineral water) versions; a radler variety, or lemonade mixed with beer, is available as "Almradler". In the wine-growing regions of eastern Austria, it is a popular mixer with locally-produced white wine.
The slogan of the Almdudler ad campaign, in the Austro-Bavarian dialect, has become a well-known phrase in Austria: Wenn die kan Almdudler hab'n, geh' i wieder ham! (Standard German: Wenn die keinen Almdudler haben, gehe ich wieder heim! English: If they don’t have Almdudler, I'll go back home!) This advertising slogan which has become a part of Austrian folklore was written by advertising creative legend and Englishman Simon North whilst in Austria.
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