HistoryExperimentation with radio in India began in 1915. Broadcasting began in India with the formation of a private radio service in Madras in 1924. In the same year, the British colonial government granted a license to a private company, the Indian Broadcasting Company, to open Radio stations in Bombay and Calcutta. The company went bankrupt in 1930 but the colonial government took over the two transmitters and the Department of Labor and Industries started operating them as the Indian State Broadcasting Corporation. In 1936, the Corporation was renamed All India Radio (AIR) and placed under the Department of Communications. When India became independent in 1947, AIR was made a separate Department under the Ministry of Information and Broadcasting. AIR was officially renamed to Akashwani in 1957. This name was given by Late Pandit Narendra Sharma a noted lyricist and renowned Hindi poet. however all English usage refers to it as All India Radio. In the era of government control, All India Radio was known for taking an overwhelmingly pro-government line. Indira Gandhi famously stated in 1975 that All India Radio is "a Government organ, it is going to remain a Government organ..."[1] Despite the growth of private radio channels since the 1990s, All India Radio (AIR) remains a popular media resource, being accessible even in the remotest parts of the country. CoverageThe All India Radio website claims that the station reaches 99.37% of India's populace of over one billioncitation needed. AIR maintains approximately 225 broadcasting centres around the country including one in the capital of every state, a total of 384 channels and transmits in 24 different languages and dialects. In spite of recent penetration by other media such as Cable TV, AIR remains the most common means of gaining access to information and entertainment, as the radio receivers are relatively cheap and affordable. AIR today has a network of 229 broadcasting centres with 148 medium frequency(MW), 54 high frequency (SW) and 168 FM transmitters. The coverage is 91.79% of the area , serving 99.14% of the people in the largest democracy of the world. AIR covers 24 Languages and 146 dialects in home services. In Externel services, it covers 27 languages; 17 national and 10 foreign languages AIR in popular CultureBroadcasting House is an old building next to Akashwani Bhavan. The News Service Division of All India Radio under the Director General (New) functions from this building. Built during the British rule, it is a very popular location and easily recognised building in New Delhi. Several scenes of Dil Se, a popular Bollywood film starring Shahrukh Khan, were shot in and around this building; in the film Khan plays a reporter for All India Radio. All India Radio also featured prominently in the film Rang De Basanti. In 1997, the British band Cornershop paid tribute to All India Radio (with the lyric, "All India Radio, 45") in their tribute song to famous Bollywood playback singer Asha Bhosle, Brimful of Asha, an international hit which was later remixed by Fatboy Slim. ServicesAIR has many different services each catering to different regions/languages across India. One of the most famous services of the AIR is the Vividh Bharati Seva (roughly translating to "Multi-Indian service"). This service is the most commercial of all and is popular in Mumbai and other cities of India. This service offers a wide range of programmes including news, film music, comedy shows, etc. The Vividh Bharti service operates on different MW band frequencies for each city as shown below. Some programs broadcast on the Vividh Bharti:
The following is a partial list of AIR services. North regional service
East regional service
These stations broadcast live programmes in Bangla, English and Hindi. See http://kolkatarjratings.blogspot.com North-east regional service
West regional service
South regional service
Vividh Bharati service
External servicesThe External Services Division of All India Radio broadcasts in 27 languages to countries outside of India, primarily by high powered short wave broadcasts although medium wave is also used to reach neighbouring countries. In addition to broadcasts targeted at specific countries by language there is a General Overseas Service which broadcasts in English with 8 1/4 hours of programming each day and is aimed at a general international audience. Yuv-vani: The voice of youthThe Yuv-vani service of AIR provides an enriching and novel radio-experience by encouraging youth participation and experimenting with varied script ideas.It is broadcast at 1017 kHz which corresponds to 294.9 meter. Its Broadcast begins every evening at 7 pm. With shows like "Mehfil", "In the groove" and "The Roving Microphone" which have been around for more than three decades, Yuv-vani still holds a firm ground of its own. Some of the big names on the Indian media scene began their journey with Yuv-vani. Comments Praful Thakkar, a well known documentary maker - "Yuv-vani came as a breath of fresh air in our reckless college days. It was a great learning experience for me and it made me realize that radio is not all about goofy quotes and PJs." Some of the other names that have been associated with Yuv-vani in the past include Celebrity game show host Roshan Abbas, VJ Gaurav Kapoor, DJ Kaushal Khanna and DJ Pratham among others. News-on-phone serviceAll India Radio, after launching the news-on-phone service on 25 February 1998 from New Delhi, is running the service from Chennai, Mumbai, Hyderabad, Patna and Bangalore also. The service is accessible through STD, ISD and local telephone calls. The service is going to be started from 9 more cities — Ahmedabad, Guwahati, Imphal, Jaipur, Kolkata, Lucknow, Raipur, Simla and Thiruvanthapuram shortly. English and Hindi hourly news bulletins can be heard live on http://www.newsonair.com. The news in MP3 format can be directly played from the site. In the file name the hourly time of news is mentioned. Text of the English and Hindi bulletins can be read from http://www.newsonair.com/BulletinsInd.html. AIR news bulletins are available in 9 regional languages (Tamil, Kannada, Gujarati, Bengali, Marathi, North East, Punjabi, Telugu, Urdu) from http://www.newsonair.com/index_regional.htm. External links
Trivia
References
2. Broadcasters and Writers for AIR Lucknow: Swapnil Bhartiya
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