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| Founded | 1922 |
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| Founder(s) | Alfred Piantodosi |
| Headquarters | Van Nuys, California, United States |
| Website | http://www.alfred.com/ |
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Profile
Alfred is the largest educational music publisher in the world with over 45,000 active print, DVD, audio CD, enhanced CD, software, and Blu-Ray titles in international circulation. Titles represent a variety of musical styles, including works by George and Ira Gershwin, Henry Mancini, Duke Ellington, Tony Bennett, Led Zeppelin, Jim Brickman, the Eagles, the Rolling Stones, Nickelback, Madonna, Carlos Santana, Neil Young, Van Halen, Green Day, Evanescence, and hundreds more.
Alfred remains dedicated to helping people experience the joy of making music. The company is made of hundreds of expert composers and authors as well as talented staff members in seven offices worldwide. Alfred publishes a variety of music genres for all levels of difficulty, from novice to expert. The styles include educational, reference, pop, and performance pieces for teachers, students, hobbyists and performers.
"What makes Alfred great is the people. Five/Ten/Fifteen years from now, Steven, Ron and I will be surrounded with talented caring people who are passionate about making great music. That's the way it has been at Alfred since my Dad bought the company in 1928, it's remained that way for the 50+ years I've been running the company, and that is the way it always will be."
-Morty Manus (President & Author of over 600 publications including the best-selling piano course of all time, Alfred's Basic Piano Library)
"Music has the power to change the world and we help people experience the joy of making music. Our vision is big, we execute this vision with passion and devotion, and as a result we are growing the business and enlarging the markets for more music makers."
-Steve Manus (Chief Executive Officer)
"Alfred publishes over 45,000 items that blanket every instrument, style and level of music education. We want to have a diverse and full catalog so that music fans everywhere can find what turns them on."
-Ron Manus (Executive Vice President)
Alfred is headquartered in Van Nuys, CA. Additional branches are currently open domestically in Miami, New York,and internationally in Cologne, London, Singapore, and Sydney.
In addition, Alfred is a partner of Daisy Rock Guitars, a girl guitar company founded by Tish Ciravolo.
History
In 1922, Alfred was founded by Alfred Piantodosi, composer and musician, in New York. His modest Tin Pan Alley pop song catalog included hits like "Ragtime Cowboy Joe" and "Waiting for Robert E. Lee," which are songs still in the company catalog to this day.
In 1928, Sam Manus bought the company. Sam had provided background violin music for silent movies for years. It was in 1950 that Sam's son Morty, a clarinetist and pianist, and his wife Iris, began working for the company. The two discovered a need in the industry for quality education products and began to develop an instructional series for accordion, follow by piano and guitar.
In 1975, Alfred outgrew its New York headquarters and moved its offices to Los Angeles and its warehouse to upstate New York. John O'Reilly came on board as an editor and oversaw the addition of a plethora of band and orchestra titles.
In the 1980s, overall sales doubled to $12 million and sons Steven and Ron Manus joined the company. Then in the 1990s, Alfred expanded into the international market with offices in Australia, Asia, the U.K. and Germany. Sales doubled again to over $25 million.
On June 1, 2005, Alfred Publishing took a giant step toward further growth in acquiring Warner Brothers Publications from the Warner Music Group. Overall sales increased substantially to $60 million.
Today, Alfred continues to be led Morty, Steve and Ron Manus, the same family who purchased the company in 1928.
Educational Titles
*Piano:
Alfred's Basic Piano Library
The Premier Piano Course
Music for Little Mozarts
*Guitar:
Alfred's Basic Guitar Library
The 21st Century Guitar Method
*Drums/Percussion:
Alfred's Drum Method
Alfred's Drumset Method
Ultimate Realistic Rock
Alfred's Beginning Drumset Method
*Band Methods:
Accent on Achievement
Band Expressions
*String/Orchestra:
String Explorer
Orchestra Expressions
Suzuki
*Theory:
Essentials of Music Theory
- Alfred also distributes titles from the National Guitar Workshop, Studio 4 Productions, the Dover Music Catalog, Faber Music, and Myklas Music Press.
References
External links
- Alfred Publishing
- Alfred Music
- Faber Music
- National Guitar Workshop
- Daisy Rock Guitars
- Debutante by Daisy Rock
