The ABC region is widely known in Brazil and abroad because of the great number of international companies, particularly car manufacturers, that have been installed in its area. National media and organizations consider ABC a powerful industrial pole and birthplace of the labor union movement that fought against dictatorship in the 70s and 80s. In this region was formed the Workers' Party (PT) whose activities and popularity launched a great figure to the best known names in Brazil: Luis Inácio Lula da Silva, or simply Lula, president of Brazil in 2002.