Alan George "A.G." Lafley (born June 13, 1947) is an Americanbusinessman who serves as the CEO, President, and the Chairman of the Board of Procter & Gamble. He succeeded Durk Jager in June 2000, after the Board of Directors reportedly pressured Jager to resign [3]. Previously, Lafley had been President of Global Beauty Care and North America for P&G.
He is credited with revitalizing the company[4] by focusing on successful P&G brands like Crest, Tide, and Pampers instead of trying to develop new brands[5]. Some of the turning points of Lafley's career include P&G's acquisition of the Crest electric toothbrush[1]. Lafley's handling of Crest allowed it to regain a foothold in the oral hygiene business from Colgate in 1998[6]. Along with Procter & Gamble, Lafley is also a member of the General Electricboard of directors, as well as a member of the Dellboard of directors.
Lafley was named the chairman of Hamilton's Board of Trustees in December 2007.[7]
On April 8, 2008 Lafley and consultant Ram Charan published The Game Changer, a book on increasing productivity through innovation.
