The 1890s were sometimes referred to as the "Mauve Decade," because William Henry Perkin's aniline dye allowed the widespread use of that colour in fashion, and also as the "Gay Nineties", under the then-current usage of the word "gay" which referred simply to merriment and frivolity, with no connotation of homosexuality as in present-day usage. The phrase, "The Gay Nineties," was not coined until 1926. This decade was also part of the Gilded Age, a phrase coined by Mark Twain, alluding to the seemingly profitable era that was riddled with crime.
the Panic of 1893 sets off a widespread economic depression in the United States that lasts until 1896. The 1896 election was a realigning election where the Republican Party took control of the White House.